With the current trend, consumers get faced with lots of choices, and making a buying decision gets pretty difficult. As an entrepreneur/ would-be entrepreneur, you must think of ways to make a difference. Whatever differentiates you from the competition is what will give you that sale.
Here are the top 5 things you must know and implement in your business to increase revenue:
1. Take advantage of the trend and have an online presence: You must have an online presence and create an e-commerce platform, in which people can Trust and connect with YOU, YOUR PRODUCT/SERVICE and YOUR COMPANY.

2. Have a Unique Selling Proposition (USP): This is a having a product/services that meets a particular need. Your USP is why people should buy from you, rather than your competitor, including not buying at all. You must be able to explain your USP in subtle terms to make your customers buy from you. In thinking about and conveying your USP avoid words like:

 We are the best (Who ranked you the best, how are you the best?)
 We care about you (hmmm…how do I know, you just want to make a sale)
 We are very cheap (sounds like low quality to me…unless you are like big brands like Walmart don’t use the price factor, it’s too cliché).
 Satisfaction Guaranteed (How do I know that?)

Examples of Good USP include:
 When it ABSOLUTELY, POSITIVELY has to be there OVERNIGHT- FedEx, 1978. ( They are not just sending packages, they are sending it with SPEED-this is their USP.
 15 minutes could save you 15% [/b]or more of your car insurance- GEICO Insurance. (Their USP is saving you money in less time).
 [b]One for One. Each plate of food you buy[b]=[/b] a plate of food for a child in need-Princekins. (Selling charity).

3. Find a way to amplify your customers’ pain. People buy basically for 2reasons to move[b] reduce Pain or to increase Pleasure[/b]. In selling, Pain is greater than Pleasure, so always find a way to let your customers know how your product/service will reduce that pain or increase that pleasure. How do you know their pain? By asking the right questions, qualifying them if they are the perfect fit for your product or services. One of the ways to amplify their pain or pleasure is to talk about the consequences of not buying or taking action immediately.

4. Create[b] urgency[/b] and scarcity around your business: We tend to act faster when we notice something is limited or about to finish. Use words that create urgency and scarcity in your sales letter or during communication with your target customers. Examples are:

 Only 3 stocks left, it’ll be 3months till our next shipment
 Want it tomorrow? Order now within 30mins and choose ‘Express’ at check-out.
 Our slots is open for 50 persons only, hurry and subscribe(buy etc)
 Free shipping for the first 20 persons.

5. Give Unique Guarantees and Offers: This is important if you are just starting your business as it makes your customers much more comfortable to make a sale. Examples:
 30 day money back guarantee
 If you don’t like what you see, return it for a full refund in 7days
Offers can be a free e-book, 30mins consultation, tips etc to your target audience or customers. This is the foot in the door approach to build trust before you introduce your main product or services.
As you get known in the market place, reduce your offers and guarantees.

FINAL NOTES AND SUMMARY
 Your business should add value to your target niche
 Get a USP, and fulfill it at ALL TIMES. Your business should be known by your USP
 People buy emotionally, and justifies their decision logically.
 Tonality and Body Language is important to make physical or phone call sales, while a good sales letter will move the clients to buy online or on print. Hire professionals to help you out.
 Money is the reward for value created.
 Making money is different, BE DIFFERENT.
 Knowledge is not power, Applied knowledge is power, try and finds ways to implement what you have learnt in your business today.

Comment below what other tips are helpful for entrepreneurs to scale their business. If you need help with scaling your business, contact us via PM to book a One on One session. cc lalastica
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