1 – Build trust by adding customer reviews, ratings, and testimonials to your site If you run a drop shipping store, the tendency is for shoppers to be skeptical about the quality of the products you’re selling at first. This is why adding customer reviews, ratings, and testimonials to your online store is a good way to build your visitor’s trust. Product reviews will help new visitors to see what the previous buyers experienced about a product. By doing so, it can motivate a potential buyer to complete a purchase. For example, drop shipping owners from AliExpress usually take a snapshot of a customer’s feedback from their supplier’s store and then post it to their website. Although, as you grow your online store, it is imperative that you build your own product reviews, ratings, and testimonials.

2 – Run Facebook Ads to suit your marketing goal and budget As of June 2017, there are over 2.01 billion monthly active Facebook worldwide users. But more than the immense number of people using Facebook, many drop shipping entrepreneurs love it because of the richness and diversity of data it collects. This means that you can be as specific as possible to target the right audience for you ads. Using Facebook Ads is highly customizable depending on your audience, goal, and budget. You can choose the format of your ads and select where you want your ads to be seen which includes Instagram, Audience Network, Messenger, and the most recent platform, Workplace.

3 – Share social videos to drive traffic and engagement By 2021, social videos will continuously grow as online videos are forecasted to make up more than 81% of all consumer web traffic making it one of the most forms of marketing today. This is a signal for drop shipping businesses to shift their marketing focus to using video contents to promote their store or market their product that will amplify brand awareness and recall. For example, Make Beauty shares sneak peek how-to videos on its social media accounts and then redirects their audience to visit their website to watch the full instructional videos



4 – Start a blog that drives organic traffic to your drop shipping business Blogs are the 5th most trustworthy source of information on the Internet behind news sites, Facebook, retail sites and YouTube.



5 – Identify where your niche hangs around online and then join their group A niche denotes to an interest commonly shared by a certain group. Almost all drop shipping businesses have their own niche. Take advantage of this by identifying if where your niche gets together such as Facebook groups or blog communities. Once identified, join these groups so you can see what your target customers are discussing. You can be an ambassador to subtly promote your drop shipping business or introduce your products. More effectively, you can act like a real user and place yourself as an expert in that niche.

From
https://beeketing.com/blog/drop-shipping-business-marketing/