Now everyone is stepping up in telling people what they want and if they don't need it's really difficult convincing them to go for it, the saying "a good product doesn't need advertising" is holding sway in our beliefs and purchasing behavior, when I see start ups and enterpreneur with bad products or less sub-standard products similar to their superior counterparts advertising for the position of a marketer I weep, cause for example, how can I market zobo drink in America and convince them to forgo coke, Pepsi, malt e.t.c and drink zobo? it doesn't add up, all the things being taught in school as a marketer doesn't work in Nigeria society, that's the truth they won't tell you.

Andyvilly:
Now everyone is stepping up in telling people what they want and if they don't need it's really difficult convincing them to go for it, the saying "a good product doesn't need advertising" is holding sway in our beliefs and purchasing behavior, when I see start ups and enterpreneur with bad products or less sub-standard products similar to their superior counterparts advertising for the position of a marketer I weep, cause for example, how can I market zobo drink in America and convince them to forgo coke, Pepsi, malt e.t.c and drink zobo? it doesn't add up, all the things being taught in school as a marketer doesn't work in Nigeria society, that's the truth they won't tell you.

Are you speaking from an international perspective or from the view of a Nigerian with a Nigerian qualification in marketing?

Sales skills are relevant everywhere.

International perspective with Nigeria as my case study.

To my mind, marketing is one of the best spheres nowadays which can help you not only to earn some money but also to gain skills and experiences in many other spheres ofour livelihood. Nowadays everything is tightly connected with marketing, thus it's in demand today. Marketing and sales are the same actually, that's why lots of marketeres become salesmen. Acutlaly, the art of selling isn't so difficult but it requires plenty of time to dedicate to this activity in order to learn how to sell goods and services correctly. There are some people who can't sell, while others become great salesmen.

Ammishaddai:
Are you speaking from an international perspective or from the view of a Nigerian with a Nigerian qualification in marketing?

Marketing can't go out of style

Brardana:
To my mind, marketing is one of the best spheres nowadays which can help you not only to earn some money but also to gain skills and experiences in many other spheres ofour livelihood. Nowadays everything is tightly connected with marketing, thus it's in demand today. Marketing and sales are the same actually, that's why lots of marketeres become salesmen. Acutlaly, the art of selling isn't so difficult but it requires plenty of time to dedicate to this activity in order to learn how to sell goods and services correctly. There are some people who can't sell, while others become great salesmen.

As a profession in Nigeria it has this negative vibe attached to it.

Onaji52:


Marketing can't go out of style

Name a bad product or service in Nigeria that Marketing has brought to the lime light