It is said: Jack of all trade is a master of none, but often better than a master of one.

But what exactly differentiates you from your competitors if you are a master of none...

Do you know?

How can you continue to stand out from the crowd as a freelancer and attract dream clients to your small business?

We dive into four tips below:

1. Carve out your specialized niche
You know the old expression “Jack of all trades, master of none”? It’s an apt description of being a generalist and often very applicable to freelancing as well.

For example, you could be a jack-of-all-trades freelancer graphic designer and compose works about every topic under the sun. But by doing every type of job, you don’t become an expert at anything.

It's harder to stand out from other freelancers when you’re not an expert nor have a unique selling proposition (USP).

Plus you won't get to charge higher rates that clients are willing to pay for expertise.

Instead, I need you to narrow your freelance skill to a particular niche

You may also want to create a Specialized Profile to show off your expertise in a specific niche.

With Specialized Profiles, you can showcase your unique skills to your audience on Upwork and create variations of your profile that demonstrate your experience for targeted needs.

This profile shows the work history for only the projects you choose to feature and allows you to describe one skill or service in more detail.

I will be sharing the rest of the tips later 😊
#upworktips #freelancingtips #optimization #positioning