With ecommerce taking the business world by storm, the world has become one single market. A brand could cater to customers anywhere in the world through multiple channels implementing multiple strategies. With an MLM integrated ecommerce platform, distributors and customers can be kept motivated through timely incentives and other rewards. These rewards can be awarded from time to time to acknowledge a distributor’s efforts in improving sales and for the overall betterment of the business. This way, distributor loyalty can be endorsed bringing new customers also into the channel.

In the same way, customers can also be rewarded often for their engagement with the brand online and offline. This will help build a loyal customer base which would eventually improve brand credibility. This can be leveraged to promote word-of-mouth marketing that can promote and publicize the brand activities at any level.

Through seamless shopping experience, hassle-free payments, and delivering products that are up to customer's likes and preferences to help customers shop to their heart’s content, it is easy to acquire customers and retain them for a longer period of time. This would further help brands cut down on marketing costs which otherwise would weigh heavily on the advertising and promotional budgets.

A happy customer who spreads the word about a brand and a product can be replaced with a multi-million advertisement because a prospective customer tends to believe what an experienced customer says. References work better and hence, an MLM integrated ecommerce platform can yield better results for the numerous features that it has.

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