Rolly83:

My Guy u are totally correct,i even wonder how ''Macdonalds'' did it....

Rossikk:

You are WRONG. Per capita GDP in Nigeria is RISING not falling.

twaintoy: Come to Akure, the Ondo State capital, u will see a mr biggz branch using candle to serve the only 1 customer they have. There was a day I asked the lady that posses as the boss why they alwayz use candles, she said the gen was not working and no fuel. Its either there's no ice cream or pop corn, the only thing they have left is the left-over friend and jollof rice over the counter. Go to Ado Ekiti, mr biggz have folded up, infact, the building have been sold out. In Osun state, Ondo and ekiti states, there is a new eatery in town called Captain Cook. This eatery have succeded in ruining and closing down all mr biggz outlets across these 3states I mentioned earlier. The reign of mr biggz have come and gone. I doubt if they can still reign again.

pro01: Not only Mr. Biggs; most of the fast food franchises are dying, and it is not necessarily because of poor mansgement. I think it has more to do with the high prices and low purchasing power of Nigerians. Don't forget this is supposed to be fast, junk food. . .just like McDonalds in the US and elsewhere. It is supposed to be restaurant chains that sell CHEAP food that any tom, dîck, and harry can afford.

Unfortunately, the average plate of dry rice and chicken with a small bottle of water costs around N1000. When you choose to add 'mende mende' like moin-moin, plaintain, and salad, your bill might stagger towards the N2000 mark. Not many ordinary Nigerians can afford this for one meal, on a REGULAR basis. And if people can't buy these meals regularly, how do you expect the restaurant chains to survive? It is not possible. Perhaps they should reinvent their business models to consider a more low-cost approach.

saxywale:

2. The GDP per capita of the country is getting worse. people are becoming poorer hence can't afford a £4 meal at a sitting. That £4 pounds(250 naira) is the average price of medium meal at MCD. An average westerner e.g Briton earns a minimum wage of circa £6 per hour and works say 7hours, Monday to Friday, that would give a rough estimate of 210k per month in naira. let's remove tax, bills, expenses e.t.c the worker could still have up to 80k naira left every month. A Nigerian worker earns a minimum wage of circa 18k naira. Therefore someone earning 100k after deduction can afford to spend more than someone on 18k

Nuzo':


He's right about that business theory. Mistake he made was that he didn't explain how it works. I mean how companies and product like coca-cola have refused to die off.

New ideas and innovations are constantly introduced within the period of growth andd maturity. Rebranding.

And lucky for coca cola that [size=16pt]only 2 people know[/size] the recipe for main ingredients used in making coca-cola drink. Otherwise, coca cola wouldve have gone down.

Coca cola consumers have no choice.

cheleku: Biggs is dead. I went to one recently-the one along Ziks avenue Awka- and I couldn't believe what happened. Nepa took light and they waiters simple turned on their kerosene lamps....omo, as if that wasn't enough, Johnson my mechanic, who happens to have his workshop beside the eatery,came in with his dirty garbs to charge his phone!
I no lie.

cheleku: Biggs is dead. I went to one recently-the one along Ziks avenue Awka- and I couldn't believe what happened. Nepa took light and they waiters simple turned on their kerosene lamps....omo, as if that wasn't enough, Johnson my mechanic, who happens to have his workshop beside the eatery,came in with his dirty garbs to charge his phone!
I no lie.

Rossikk:

You are WRONG. Per capita GDP in Nigeria is RISING not falling. Poverty rates are also falling, as proclaimed even by the World Bank recently. The upsurge in the number of fast food eateries, malls, etc is itself testament to rising incomes and an expanding middle class.

cheleku: Biggs is dead. I went to one recently-the one along Ziks avenue Awka- and I couldn't believe what happened. Nepa took light and the waiters simply turned on their kerosene lamps....omo, as if that wasn't enough, Johnson my mechanic, who happens to have his workshop beside the eatery,came in with his dirty garbs to charge his phone!
I no lie.

War Horse: The real reason Mr. Biggs fell this bad is little to do with bad customer service. Rather the business they are into was the cause. Many will say Mr. Biggs was into the business of fast-food. For me, capital NO. They were into the business of selling class satisfaction. Why did you ever go to Mr. Biggs to get whatever you eat? My guess? You wanted to please your girl or you wanted to give yourself a treat for a month end pay or your financial level demanded that Mr. Biggs was the place or you wanted to experience eating in a cozy cozy conditioning. Hardly, maybe a few times, did you go there because you wanted food that fast.

Now, I was in Benin when Mr.Biggs came in. The queues were busting the glass doors. It was the only one back then in time. The wealthy in town flocked there. I remember see some Edo house of Assembly guys there. It was a thing of pride to walk the streets with a Mr. biggs paper bag. Guys saved money to give their babes a one time treat there. Then came another (can't remember the name now) at Airport-road - I think it was owned by the one Mr.Prest. People started to opt for the new one in town. Yes, maybe there were some difference in the taste of the food. But one glaring difference was the look of the place. It was far better than that of Mr. Biggs. Then came Kaddies, with new looks and new attractions, it won people from the previous operators and so on and so forth - Tantalizers, chicken republic etc.

It was clear. The only way to stay competitive in this business was to put on added impressive looks or physical attractions. Interestingly, operators like GT foods are still in business. Why? Because their business is selling food not selling class satisfaction. GT sells food at comparatively lesser price in basic decent places. They even open outlets in student populated areas.

Much of Mr. Biggs outlets are still wearing the looks they used in winning the so called class market. It is just that those looks have been obliterated by the new ones. Just imagine if Mr. Biggs opens something like what Orientals have in Lagos at VI. Men!, they would be back in Business but for a while - while "it" lasts.

McDonald is operating in a country that is less class oriented as Nigeria. Selling in a class sensitive society requires difference rules of the game.

Mr. Biggs has two options and option one is - build more attractive outlets (possibly name them after some of our celebrities)and sell the same thing as they do now (Nigeria funny o) or sell food in basic but decent outlets to the average class. Doing business in Nigeria na wahala

War Horse: The real reason Mr. Biggs fell this bad is little to do with bad customer service. Rather the business they are into was the cause. Many will say Mr. Biggs was into the business of fast-food. For me, capital NO. They were into the business of selling class satisfaction. Why did you ever go to Mr. Biggs to get whatever you eat? My guess? You wanted to please your girl or you wanted to give yourself a treat for a month end pay or your financial level demanded that Mr. Biggs was the place or you wanted to experience eating in a cozy cozy conditioning. Hardly, maybe a few times, did you go there because you wanted food that fast.

Now, I was in Benin when Mr.Biggs came in. The queues were busting the glass doors. It was the only one back then in time. The wealthy in town flocked there. I remember see some Edo house of Assembly guys there. It was a thing of pride to walk the streets with a Mr. biggs paper bag. Guys saved money to give their babes a one time treat there. Then came another (can't remember the name now) at Airport-road - I think it was owned by the one Mr.Prest. People started to opt for the new one in town. Yes, maybe there were some difference in the taste of the food. But one glaring difference was the look of the place. It was far better than that of Mr. Biggs. Then came Kaddies, with new looks and new attractions, it won people from the previous operators and so on and so forth - Tantalizers, chicken republic etc.

It was clear. The only way to stay competitive in this business was to put on added impressive looks or physical attractions. Interestingly, operators like GT foods are still in business. Why? Because their business is selling food not selling class satisfaction. GT sells food at comparatively lesser price in basic decent places. They even open outlets in student populated areas.

Much of Mr. Biggs outlets are still wearing the looks they used in winning the so called class market. It is just that those looks have been obliterated by the new ones. Just imagine if Mr. Biggs opens something like what Orientals have in Lagos at VI. Men!, they would be back in Business but for a while - while "it" lasts.

McDonald is operating in a country that is less class oriented as Nigeria. Selling in a class sensitive society requires difference rules of the game.

Mr. Biggs has two options and option one is - build more attractive outlets (possibly name them after some of our celebrities)and sell the same thing as they do now (Nigeria funny o) or sell food in basic but decent outlets to the average class. Doing business in Nigeria na wahala

cheleku: Biggs is dead. I went to one recently-the one along Ziks avenue Awka- and I couldn't believe what happened. Nepa took light and the waiters simply turned on their kerosene lamps....omo, as if that wasn't enough, Johnson my mechanic, who happens to have his workshop beside the eatery,came in with his dirty garbs to charge his phone!
I no lie.

cheleku: Biggs is dead. I went to one recently-the one along Ziks avenue Awka- and I couldn't believe what happened. Nepa took light and the waiters simply turned on their kerosene lamps....omo, as if that wasn't enough, Johnson my mechanic, who happens to have his workshop beside the eatery,came in with his dirty garbs to charge his phone!
I no lie.

Acidosis:

Your mechanic came to charge his phone after power went off?

FX: No b lie.Chicken Repúblic dey try as pa training their staff.They will rule some day but notin will kill a business fasta now in this lagos like this change issues. Can u imagine I went to Mama Cass to buy their bread n d attendant told me point blank that she cant sell for me because she doesnt have N500 change.
That was d last day I went there. One customer lost for eva.

Abuloma80: Business stages "Introduction, Growth, Maturity, Decline and Death"

clue:
Yea, you no lie...johnson ur mechanic came in to charge his phone...with kerosine lamps?
Besides, johnson ur mechanic dey do night work abi?
Na real true u dey talk.

Ola one:
A well-packaged lie!

Nuzo':


How sir?