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How To Start A Student Business by tonym1(m): 5:53pm On Nov 13, 2012 |
[b]So you're thinking of starting a business? If those who have already done it are to be believed, the three years we spend at university are the best days of our lives. The freedom, the intellectual stimulation, the drinking, the sheer wealth and diversity and unusual levels of willingness of members of the opposite sex - it's all yours for the taking. It's not just about money - starting a business is great for your CV as well Then again, those who have already done it probably didn't have to deal with tuition fees. In fact, they probably survived off grants and the odd friendly wink from their parents. How's a student to enjoy their time at uni with all that on their shoulders? Start a business, we say - and the great news is, it's easy. Why you should start a business If you're at university or you've just graduated, now is the best possible time to start a business. Think about it: what do you have to lose? It's unlikely you'll own property, have a job to hold down or have a family to support - when will you get another opportunity to do this? This may be the only time in your life you have the freedom to make mistakes - so take advantage. Businesses don't necessarily cost a lot to start - and they don't have to take up all your time. While your friends might be toiling their free time away in the student union, you could be making the most of your passion or expertise, raking in the ad revenue from your blog, getting your career as a promoter off to a start or farming out your skills as a freelance graphic designer, writer or developer. It's not just about money, though - starting a business is great for your CV as well: think about how impressed prospective employers will be if you tell them you've started a business. During a time when graduates are finding harder and harder to get a job, starting a business will give you the edge over other candidates, providing you with skills from accountancy to sales to management and teamwork - and you'll be able to demonstrate to employers just how self-motivated you are. So what are you waiting for? Get started! What kind of business should you start? As a student, it's important you choose the kind of business you run carefully. You'll need to be able to fit it in with your studies and, while we wish it were different, it's unlikely bank managers or investors will take your idea seriously before you graduate. Try these: Promotions If you like music, running a club night is a great way to make money: because you can often hire venues for free, as long as your punters spend an agreed amount at the bar, your overheads are low and because budding bands are usually so keen to get any exposure they possibly can, they'll sometimes accept a crate of beer and a promise of a repeat booking as payment. Just make sure you're good at marketing: you'll need to leverage your best social media and flyering skills to get the word out. Freelancing From dancing to writing to coding, if you're good at something, you'll be able to freelance. Freelancing is flexible - you can do as much or as little work as you need to do, cutting down during exam time and building up more during the holidays. Odd jobs As a student, you have an advantage over 9-to-5 workers because you get to see daylight on a regular basis. This means you're perfect to do those odd jobs people don't get around to during the weekend - whether it's cleaning, DIY or dog walking. Tutoring The fact you are studying means you are an expert in one subject. Use your expertise to teach the next generation. It isn't just GCSE students who need tutoring: this is a chance to put that Grade Eight violin or modern dance certificate to use. Online business Websites are the ultimate student business: they cost very little to start, can be run from your bedroom and, because you're at university, if you don't have the skills to design the site, you probably know someone who does. There's a lot to learn about starting a web business, but if you get it right, success could be just around the corner. How to start a business 1. Come up with your idea Coming up with a business idea is simple, if you know how to do it. 2. To partner or not to partner? Even if you don't have a lot to lose, starting a business can be a scary prospect - but there's safety in numbers, so starting up with a partner might be a good idea. Not only does starting-up with a partner reduce the fear-factor, it also gives you someone to bounce your ideas off, as well as someone who understands what you're going through. All entrepreneurs experience an element of loneliness when they're starting-up, but if you're at university and you're missing out on a party because you have a meeting the next day or a deadline to hit, it can be particularly tough. Watch out, though: when you're choosing a partner, make sure you choose someone who is as committed as you are to the idea. You don't want to have to be the one who bears the brunt of the responsibility - keep the workload equal, and the partnership will flourish. 3. Write a business plan The business plan is the most important document you will write: it sets out exactly what the business will do and how you will run it, including everything from how you will market the business to how you plan to finance it. Writing the business plan is often a mammoth task, incorporating hours of market research. Lucky for you, as a student, you will have access to hundreds of market research reports via your library, which could otherwise cost thousands of pounds. 4. Raise finance If you're lucky, you'll be able to finance your business from your overdraft and your student loan, like entrepreneur Hermione Way, who used her final student loan payment to buy a camera and started her production company, Newspepper, with that. If you're less lucky, you may have to borrow: there are various options, including the three Fs - friends, family and fools, bank funding, and venture capital, although without assets to secure it against, bank funding may be difficult to secure. 5. Build your brand Once you've started your business, you need to build up its brand. By far the cheapest way to do this is using the internet: build a nice website, then build up your business' brand identity using Nairaland, Twitter, Facebook and LinkedIn. It's simple, allowing you to reach thousands of potential clients with relatively little effort. As a student and therefore probably a frequent user of social media, there's a good chance you will have a natural advantage over your older, less tech-savvy competitors. Don't underestimate the power of just getting out there and making your face known, though. Flyering or holding a stall in the students' union or a local market will get your product out there in front of hundreds of potential customers.[/b] |
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