Hello fellow NL,i have a dry cleaning offices, officially registered,and i have my customers within my location, but i want to market it to the office men outside the location, which i learnt some drycleaners do. But i dont know how to go about it, any body with any idea on how to market the services and the target audience location, please i need your ideas and advise. Like the bankers,if you meet them they will say they cannot hear anything cos they are on duty now. Is there anybody that knows the right time to talk to them, and the strategy to use in meeting them pls kindly give me the clues.

Employ the use of 'attractive' pamphlets - if the busy banker pays no attention to you, when he's sorting out his stuff, before he says "what's this one", he'll likely not throw away the pamphlet. However, some people do throw away only to need such services later and they'll be like "and there was one paper like that oooo".

You can also try out ministries too - the unfettered access marketers have in ministries exposes the efficiency of our civil service

Customer referrals remains the cheapest means - if you get just one client who's happy with your work, his word of mouth will advertise your product to other colleagues.

Youcan also get them at the time they are going home (that's if it's not late at night). Some fellas also leave pamphlets on the windscreen although some car owners find this annoying.


What about the internet? Advertise and make your presence known. Everything is however dependent on the services you offer and how much it satisfies customers - if you're good to them, they won't mind coming all the way from VI to Okokomaiko because they'll be rest assured with your services.