After two days of test broadcasting, a 24-hour international TV news operation set to rival existing giants in the global market will ‘soft launch’ today, broadcasting from its main news centres in London, New York, Johannesburg and Lagos.

ARISE NEWS will have a strong African footprint and serve underserved communities in the United States and other parts of the world, supported by a further eight bureaux around the globe, stretching from Beijing to Rio de Janeiro.

A sister channel, ARISE 360, which will be entertainment-based with fashion, music, sport and pay per view films, will start broadcasting toward the end of this year.

The ‘arrival’ of the network was announced by company executives in London and New York.

Chairman and Editor-in-Chief of ARISE NEWS and ARISE 360, Mr. Nduka Obaigbena, a leading African media entrepreneur, is the owner and publisher of the global glossy style, fashion and culture magazine, ARISE, and the publisher of several other titles including one of Nigeria’s biggest and most influential daily newspapers, THISDAY.

Obaigbena said: ‘We will attract a global audience interested in emerging markets, developing countries and evolving politics. With headquarters and bureaux throughout Africa, Asia, Europe and the Americas, we are ready to speak to our audience and give them a voice as well.

“We are a new international network established to reflect the new world order – not hardwired to the old, and built to reflect the modern way news is consumed. Nowhere is this more important than in the emerging economies.”

READ FULL ARTICLE HERE:>>> http://talkmedianigeria.com/2013/02/04/thisday-newpapers-nduka-obaigbena-launches-arise-news-channel/

I trust Nduka.