Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / NewStats: 3,199,951 members, 7,973,273 topics. Date: Saturday, 12 October 2024 at 12:45 PM |
Nairaland Forum / Science/Technology / Art, Graphics & Video / Craft A Company Narrative – The Story Of You (1041 Views)
Project I Did For A Company Some Months Ago / Pls How Much Does It Cost To Do A Company Logo ? / I Need Someone To Design A Company Profile For Me (2) (3) (4)
(1) (Reply)
Craft A Company Narrative – The Story Of You by gpponline: 11:47am On Feb 28, 2013 |
In the past few years, the business world has made much ado about the concept of branding—many people throwing around twelve-dollar phrases like “crafting your brand,” “incorporating a solid brand,” and so on. While this terminology is popular among marketing aficionados, it has unfortunately acquired buzzword syndrome: the word “brand” gets tossed around willy-nilly without anyone taking the time to define it, which leads to a lot of misunderstanding. Plus, when important business concepts are transformed into jargon, it isolates those ideas from the common folks—simple business people who just want to create a great service and maximize exposure for their product. Thankfully, there’s a simpler way to communicate the same idea. When marketers talk about the importance of a brand, what they are really talking about is your company’s personal narrative. Stories are the heart of branding—communicating what makes a company your company..... for more [http://www.globalplusonline.com/resources/news_archive.html/article/2012/10/08/craft-a-company-narrative-the-story-of-you][http://www.globalplusonline.com/resources/news_archive.html/article/2012/10/08/craft-a-company-narrative-the-story-of-you] |
(1) (Reply)
Huh?? World Maps / Sophisticated Music Video At A Very Cheap Rate For Upcoming Artist / For Your Exclusive And Quality Graphics And Printing Needs
(Go Up)
Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health religion celebs tv-movies music-radio literature webmasters programming techmarket Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 9 |