Lagos, Nigeria - After carefully washing her face, legs and arms, Taiwo Solomon vigorously rubs cream over her body. She is meticulous and makes sure she covers her entire face. Soloman, 32, is bleaching her skin. She believes fairer skin could be her ticket to a better life. So she spends her meager savings on cheap black-market concoctions that promise to lighten her pigment.

This has been a daily routine for the past 15 years. Now several shades lighter she says her new skin makes her feel more beautiful and confident.

“Bleaching just makes me feel special, like am walking around in a spotlight,” she told Al Jazeera. “I am not seeking to be totally white, I just want to look beautiful. I cannot stop using the lightening agents,” she adds.

Solomon is not alone. According to the World Health Organisation (WHO), 77 percent of women in Nigeria use skin-lightening products, the world’s highest percentage. That compares with 59 percent in Togo, and 27 percent in Senegal. The reasons for this are varied but most people say they use skin-lighteners because they want "white skin".

In many parts of Africa, lighter-skinned women are considered more beautiful and are believed to be more successful and likely to find marriage.

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http://www.aljazeera.com/indepth/features/2013/04/20134514845907984.html