THE INSTITUTE OF BUSINESS DEVELOPMENT
(Established by CAM Act Rc. 650980)
….building competitive advantage for business growth
PRESENTS
A 4- DAY INTENSIVE WORKSHOP
ON
CUSTOMER EXPERIENCE MANAGEMENT AND VALUE CREATION
What will be covered?
• Customer Experience Research and Design
• New Thinking on Customer Experience Management
• Creating a profitable Customer Experience
• Defining the company’s interest
• Value creation between a company and its employees
• Value creation between a company and its customers
• Customer value and Competition
• Successful value- creation Strategies
• Understanding and Monitoring customers life stages

WHY YOU SHOULD ATTEND
This workshop will present the most recent research in to how successful companies design and deliver a customer experience that provides exceptional competitive advantage. It will impart with skills to manage clients, improve your competition position and key strategies to transforming the organization into a magnet for customer.
Participants will come away with a thorough of customer life cycle management and the role of people and information technology in customer experience management with the ultimate goal of attaining customer loyalty.

WHO SHOULD ATTEND?
 Marketing /Sales Executives
 Customer relation officer
 Business Development Personnel
 Training Manager

VENUE: Airport Hotel, Ikeja Lagos.
DATE: 23rd – 26th of May 2013.
DURATION: The Workshop is for 4 days - Thursday to Sunday
METHODOLOGY: Lectures, Case studies and where necessary film shows and field visits or syndicate approaches.
COURSE FEES: The fee is one hundred and twenty five thousand per participant (N125, 000.00) to cover workshop, lecture materials, Facilitators fees, Group photograph, Certificate of attendance and administration.
FACILITATORS: We have the responsibility as professionals to ensure that all training programmes meet the objectives of our clients. Therefore experts in the field have been carefully selected to ensure a worthwhile discussion and presentation.

We will be pleased to supply any further information you may desire.

For Further Information Call;
Abraham John O
(Training officer)
Email: abraham@ibdng.org
Tel: +2347037361588, +2348091864556
Websites: www.ibdng.org