If you missed part 1, please click https://www.nairaland.com/1267540/brand-branding-part-1-what to view it.

What is branding?

I like to define this as the act of creating your desired impression in the mind of people. Yox Farms decides their brand (people’s impression of them) should be provider of robust and healthy cows. Everything done to create and instill that impression in people’s mind is what is referred to as branding. This includes naming themselves Yox Farm, designing for themselves a star as a logo, choosing their (fat & sexy) choice/tone of words, packaging all of it together and consistently communicating it through the medium of a town crier.

www.businessdirectory.com defines branding as the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.

Taken from pages of the eBook: ’BRANDICULOUS: the ridiculously simple way to build a profitable business’. www.yoxstudios.com/home.php