Crista Digital Limited commenced business in January 2011, as the Samsung first IT PLUS Shop and bulk distributor in West Africa for HP, Microsoft, APC, IBM, Cisco and others.

As the first accredited Samsung IT Plus shop in the sub-region, Crista Digital Limited, with the support of the OEMs, will successfully confront the myriad challenges posed by the hitherto unstructured market. Among the first measures was the formulation of a clear policy on the channel of distribution that led to the adoption of the prevailing three-tier market structure comprising Manufacturer (OEM), Reseller and End-User. This development, coupled with CDL’s high capacity stocking, brought relief to all stakeholders by ending decades of problematic reliance on overseas based distributors and effectively countering the prevalence of substandard products, thereby driving sales for the OEMs.
CDL’s parent company unmatched efficiency levels, customer-focus and market performance have earned multiple recognitions, commendations and awards from our business partners. From market strength and operational success derive of the parent company, Jetlinks; CDL will blend into an uncommon synergy, including people, strategy, logistics and network to achieve its set goals and objectives.

PEOPLE

The CDL Team consists of well-educated, brilliant, energetic and committed young men and women whose enthusiasm and expertise continues to captivate our business partners and other clients. They each embody the ‘can do’ spirit for which CDL has become renowned. As CDL’s most prized assets, we invest heavily in them through continuous training to update their product knowledge as well as managerial, marketing and support skills.
OUR VISION

To be a globally recognized ICT Wholesale company that will become the key driver of technology revolution across Africa.

OUR MISSION

To be the benchmark for competitiveness, efficiency and dynamism by making ICT products accessible, affordable and usable across Africa.