LAGOS, Nigeria — A woman who could be considered Africa's Oprah Winfrey is launching an entertainment network that will be beamed into nearly every country on the continent with programs showcasing its burgeoning middle class.
Mosunmola "Mo" Abudu wants EbonyLife TV to inspire Africans and the rest of the world, and change how viewers perceive the continent. The network's programming tackles women's daily life subjects — everything from sex tips to skin bleaching.
"Not every African woman has a pile of wood on her head and a baby strapped to her back!" the glamorous 48-year-old told The Associated Press from a hotel's penthouse floor against a backdrop of the Atlantic Ocean and high-rise buildings flanked by palm and almond trees.

"We watch Hollywood as if all of America is Hollywood," she said. "In that same vein we need to start selling the good bits of Africa."
Months of work to provide original content includes the flagship program "Sistaz!" about two Greek-Nigerian sisters and a British-born Nigerian friend who check into the Eko Hotel for a holiday reunion and rediscover the passion of sisterhood and the vibrant city of Lagos.
"It helps show that you can go to Africa for a holiday, you can go to Nigeria on holiday, you can go to Lagos" and enjoy a vacation, Abudu said of the much-maligned Nigerian financial capital that is much improved since the country transitioned from military dictatorship to civilian rule in 1999.

The characters are as cosmopolitan as Abudu, a tall and elegant woman with sculpted cheekbones. She was born in London, came to Nigeria when she was a youngster and returned to Britain after her father died when she was 12. She returned to settle when she married a Nigerian at age 28.

Once her children were in their teens, Abudu, a former executive with the oil giant Exxon-Mobil, abandoned a 20-year career in human resources in 2006 to become a self-taught television talk show host.

"Moments with Mo" became the first syndicated daily talk show on African regional TV and also is aired in Britain on a Sky TV channel.

She has interviewed celebrities from Hillary Rodham Clinton, former African presidents F. W. de Klerk of South Africa and John Kufuor of Ghana, former England soccer skipper Rio Ferdinand, musician R. Kelly and American fashion icon Diane Von Furstenberg.

A telling moment for Abudu came she was standing at London's Marble Arch and decided, on a whim, to ask people what came to their minds when they heard the word Africa.

The answers ranged from Robert Mugabe, Zimbabwe's dictatorial ruler of 33 years, the British charity Oxfam and famine to babies with flies on their faces. "The nicest thing I heard was 'sunshine,'" said an appalled Abudu.

Years later, she is setting out to transform that vision by shining a bright light on the so-called "dark continent's" riches — its super-talented young entrepreneurs, fabulous art scene, up-and-coming fashion designers, provocative authors and sassy musicians.

One program is hosted by rhythm and blues artist Banky W and singer-songwriter Tiwa Savage. Their first program discusses why more and more Nigerian women are bleaching their skins and whether men prefer lighter-skinned black women.

So the network will not ignore some of the darker sides of Africa's realities, though Abudu promises "a different reality."

It will feature a specially commissioned movie, "New Horizons," from award-winning filmmaker Tope Oshin Ogun that bares the plight of women across the continent subjected to domestic abuse, a prevalent crime that is not often addressed.

And radio host Oreka Godis stars in "Love Lounge," where she will ask the cheeky questions for which she is known of sexologists, life coaches and psychotherapists.

While Nollywood movies also are notorious for often poor quality, though this is improving, Abudu aims for the highest quality in a network she hopes will eventually be broadcast beyond Africa to the millions in the diaspora.
"What we say is 'Everything you think you know about Africa is about to change,'" Abudu said.

- See more at: http://bostonherald.com/business/media_marketing/2013/07/nigerian_woman_launches_entertainment_tv_network#sthash.ws2PmgcG.dpuf

First to comment! Didnt read it self talkless of aving sumtin to say

.... 2nd to comment!!! Wat an achievement,,,five years dream will soon cum to past@dream to comment first on the front page

kehinde1588: First to comment! Didnt read it self talkless of aving sumtin to say

How many years did you retake your JAMB?

Texas.Cowgirl:


How many years did you retake your JAMB?

My position plsssssss ?

she looks graceful and elegant at 48

kehinde1588: First to comment! Didnt read it self talkless of aving sumtin to say

Calabar is raking up some quality investments lately. Why are all the companies rushing toi Calabar? Thats good sha.

The station would be located in Calabar at the Tinapa studios. Over 150 staff from accros the world would be employed there.

If it's gonna be a channel where they gather people for discussion and interviews, as typical of Naija tv stations, then, it's bound to fail. As a piece of advice to Mo, limit the number of round table discussions and interviews. They are boring as hell!

A woman who could be considered Africa's Oprah Winfrey

make Funmi Iyanda hear this one for una mouth. She don kolobi that title.

I no know book:
If it's gonna be a channel where they gather people for discussion and interviews, as typical of Naija tv stations, then, it's bound to fail. As a piece of advice to Mo, limit the number of round table discussions and interviews. They are boring as hell!

This is a TV station and not a show, so i don't know why you would think that they'll only be showing talk shows. It's a general entertainment station.

Afam4eva:
make Funmi Iyanda hear this one for una mouth. She don kolobi that title.

Funmi Iyanda ....are you talking about Iyanla the Nigerian woman on Oprah?

She's not in Africa.......

Africa needs a strong spokesperson like Mosunmola. I wish her the best of luck

Kudos to the smart Mo Abudu for venturing into such a competitive area. I wish her success.

Texas.Cowgirl:


Funmi Iyanda ....are you talking about Iyanla the Nigerian woman on Oprah?

She's not in Africa.......

Africa needs a strong spokesperson like Mosunmola. I wish her the best of luck

I'm talking about the Fumni Iyanda that has her own show called New Dawn with Funmi

Afam4eva:
I'm talking about the Fumni Iyanda that has her own show called New Dawn with Funmi

If I've not heard about it, it's not popular......meaning, it must not be that good.

kehinde1588: First to comment! Didnt read it self talkless of aving sumtin to say

. bros i swear u no well

They are here live @ tinapa studios calabar!!!!

Bn seeing Ebony tv on dstv 165 since it premiered ysterday.
Bravo.
But d pix quality, and prog contents needs to be tooshed up, for now its still in d class of most local tvs.
Apart from very old comedy sessions and old editions of moment with month, u can't help noticing d unstopable rate at which adverts are rolled in. For a 2 days old 'tv', m beginning to feel advert might 'chase' viewers away.
Lastly, with all d hype dat heralded NN24, I hope Ebony won't AWOL like NN24.

Afam4eva:
I'm talking about the Fumni Iyanda that has her own show called New Dawn with Funmi

Talk about nostalgia! I remember watching the show on NTA 10 in Lagos when I was in Nigeria.

Nice idea,and we all hope it goes well for her!!!

Texas.Cowgirl:


If I've not heard about it, it's not popular......meaning, it must not be that good.

That you don't know it, doesn't mean it's not popular. You don't live in Nigeria, do you? This show has been running for decades before Mo Abudu went into TV.

Afam4eva:
This is a TV station and not a show, so i don't know why you would think that they'll only be showing talk shows. It's a general entertainment station.

Why? Check out AIT, they killed that station with so many interviews and round table discussions. That too, claims to be a general interest station. Hopefully, Ebony Life will truly be a general interest station.

Bla bla bla. All these women liberation talk dey tire me. Y did she hire men as presenters if its all about the african woman.

CFCfan:
Talk about nostalgia! I remember watching the show on NTA 10 in Lagos in when I was in Nigeria.

Damn I was addicted to that programme, it did broaden my view of what life is about. God bless her

Ms_Steph: Bla bla bla. All these women liberation talk dey tire me. Y did she hire men as presenters if its all about the african woman.

Lol,

I love this woman.

CFCfan:
Talk about nostalgia! I remember watching the show on NTA 10 in Lagos when I was in Nigeria.

Where are You Now?Chad or Niger#na Joke o#

SamConquer: Where are You Now?Chad or Niger#na Joke o#

Its on my profile

CFCfan:

Its on my profile

hmm...nice one

Kx: Bn seeing Ebony tv on dstv 165 since it premiered ysterday.
Bravo.
But d pix quality, and prog contents needs to be tooshed up, for now its still in d class of most local tvs.
Apart from very old comedy sessions and old editions of moment with month, u can't help noticing d unstopable rate at which adverts are rolled in. For a 2 days old 'tv', m beginning to feel advert might 'chase' viewers away.
Lastly, with all d hype dat heralded NN24, I hope Ebony won't AWOL like NN24.

actually the station stated on 30th June 2013 at 11pm Nigeria time on Dstv channel 165
and it is not e! entertainment.
Expecting too much from a station that is not a week old haba naija I hail thee