The advent of the internet has changed the way business is been carried out globally. The heart of every thriving business is the marketing; how to increase customer,how to increase sales frequency and how to retain customers. Since marketing is telling people about your product or service in order to make sales. The probability of making a sale depends on your sales pitch and how many people you can reach at a particular time. Therefore, making sales with a good sales pitch would need a media communication platform. The media is a very expensive tool to use for a new enterprenuer because of its high cost rentals. This is where the social media comes in handy for any propective enterprenuer. It is cheap,can reach a lot of people at a time and has the ability to get immediate feed backs from your customers. Surely, with a good background knowledge of how this media works, you can make a killing sales. I will be writing the best way to make use of your social media platform to make a killing sale in my next write up. Till then be cool.

It's very easy to focus simply on new technology. Only those companies will be successful in their goal, who understand the need to also fundamentally change the behaviors, practices and culture that surrounds that technology.

Welcome to another exicting week. Social media and generally the NEW MEDIA is a veritable platform for young enterprenuer to market their product and services. Firstly, it is important to seperate personal identity from business identity. Every serious business need an identity (logo). Even if you are not officially registered with the CAC, you can still have a well prepared logo by a graphic designer though it is more advisable to have your logo and name registered before public use so as to safe you any legal action in future. Your logo would represent your identity to open all your social media accounts. It would look more professional to your audience and prospective customers. Perception is everything , even more so online since you only have the multimedia to communicate, your need a professional to help you prepare something presentable. Though sounds simple, every other thing would rely on what people think about you through your identity.

Now that you have created a digital platform either on facebook or twitter for your company, the next stage is to drive traffick to your page or handle as the case may be. This is by far the most sensitive part of the process. You can do this either online or offline but what is most important is getting the right people on your downline(prospective customers). For the online method, there are several ways which are but not limited to; banner adverts on popular sites,starting a blog, e-mail marketing, running a competition on your page, blog exchange programme,paid for write up articles on news site, registering with classified sites and so much more. For offline, attending related field meetings and associations. Joint venture with radio and tv programmes that are in line with your product and services. Taking advantage of creative outdoor advertising by using backdrop and roller banners at functions and events like weddings, birthdays, burials, naming and luncheons party conventions crusades, summits,markets,veiwing centers,bars,clubs, restuarants and trade fairs. Taking advantage of holday seasons at the beach, shopping centers and programmes. Rember to direct all these traffick to your page or handle by exchanging your handle or page name as the conventional call card instead. We would continue from here . Thanks for reading.