Anyone who has ever tried to run an online business will tell you that organic traffic - visits from people finding your site through a search engine - is vital to success. And to get lots of organic traffic, your site needs to rank well on the engines, especially Google. That's why search engine optimization (SEO) is so important.

In the last couple of years, Google has made some significant changes to their ranking algorithms: they started with the Panda update, followed it with Penguin and finished the trio with EMD. As each update was implemented, the changes affected some critical areas of SEO.

So what does this have to do with freelance writers?

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