This article was inspired by my recent experience with the use of search engines like Google, Bing and Yahoo for promoting my own personal business (obviously a seo services company), in most cases as a new arrival in the industry trying to carve out a name for my business was not easy and I can say this is the same issue with any business, hence why I have come up with this simple seo business plan that can be used to start a successful seo optimization for any niche business on Google.
First I will like to assume most of us are a bit familiar with the Google’s webmaster products, the Google analytics, Google adword (where you have the keyword planner tool), Google Trend and Google webmaster. If you are a serious Google seo specialist then you will know that it is a smart thing to have all this Google artilleries for your search engine optimization, I will not spend much time on each but will give a brief summary of what each of this Google products do for your seo marketing.
Google Trend: - A very vital tool, a must have inventory, because it tells you the keywords that are trending currently, it helps you to easily debate on selecting a keyword due to its trending influence, if a keyword will grow from 1000 searches per month to 1500 per month, with Google trend you can easily predict how successful your keyword would be.
Google Analytics: - This is one of the most vital components of Google’s search engine marketing, as a webmaster; you will find it useful, with the numerous metrics all assigned to build your website performance and to help you understand your visitors much better. For any successful website they must have good metrics that range from bounce rate, pageviews, unique visits/new visits, and site duration. An in depth analysis of each of this metrics will reveal a lot of tweaking your site will require to become optimize for your visitors all thanks to the Google analytic code your to paste on all your web pages.
Google Adword: - My only focus here is the keyword planner tool which has been given a newer function of incorporating the well know keyword tool, to help advertisers bid well for Google search engine marketing pay per click campaigns, the usefulness of the keyword tool as a search engine specialist is that it helps you to define your keyword volume with your target region (cities are now included), this will help you refine your keyword phrases and help you to target a specific area with the right keywords.
Google webmaster tool: - This is something similar with your Google analytics, the only difference is that it is where you have control over your site and you can now link both Google analystic with your Google webmaster account, this tools helps you with your search engine optimization data, in terms of search queries and crawling errors, it most deals with your onsite and offsite seo optimization issues like your link network, your site map and index status etc.
Now we have discussed about some of the Google product family that are useful for your seo web, now we will now look at how to use them to build a sound seo business plan.
For illustration purpose I shall write this article in the third person scenario:
Client:- Hello seo consultant, please I just visited your site and saw some of your affordable seo packages can you advise me on which to select? By the way am an interior designer and my business is situated in Edmonton, Canada, I will be looking forward to hear from you soon.
SEO Specialist: - Hello sir, and thank you for contacting our seo company to handle your business seo project, your business niche market is a very lucrative one and we have done a quick analysis on the search engine trend for some pertinent keywords that will have high conversion rates for your business, please find the attached file below and read our seo business plan for your business.
SEO BUSINESS PLAN
The following are just case studies and the results are all fictional, you are advice to take your own survey by following the steps in this document.
First we need to take a look at the total number of searches for the keyword Interior design and you will have the option of selecting the country you want to target by using Google’s adword keyword planner, the tool will show case the quantity of monthly local search, take note of this and quickly visit your Google trend to check how feasible the keyword is to your client niche market, compare some other similar keywords or suggestions and see how their trend unfolds.
Select a keyword you are more convince will last the trial of time, this is because some keywords are just base on events or scenarios, eg on December period the keyword “Gift Items” may have more search volume than it would during the mid year.
After you must have selected a much preferable keyword you need to measure the keyword difficulty by using key word effective index, a simple explanation will define as the square root of demand (search volume) divided by supply (websites volume targeting the keyword) of a keyword query on Google a higher KEI is said to be less and vice versa.
The main merit of KEI is to help you build assumption on how long it might take you to rank your clients for that particular keyword, you have done all your search marketing research the next thing is to write up a financial implication for your seo business plan for your client.
You must list out all your seo marketing services and separate those seo services that will engage your personal labor and quantify them with hourly cost and move on to those other ones you will have to buy services from other companies, your seo business plan should look more like a research project on your clients business niche market.