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Why Innovation Is Not Enough- Outnovate by Idagu(m): 8:12pm On Jul 29, 2013 |
Come Saturday 17th August 2013, Twenty-four(24) Participants; entrepreneurs, business development executives and consultants as well as students of public relations and marketing communication will be under one roof for a session and for one purpose! A high profile local and international facilitating team from the US and Nigeria will lead this session. They will guide participants on a journey of breaking away from convention and applying disruptive thinking to help businesses build their tribe and create a unique voice. Among them are individuals who have worked with brands like Reebook, Mountain dew, Fidelity bank and Ford as well as international music brands like Jay Z, Lil Wayne and Brad Pitts. And yes, it’s a fully loaded team! If innovation means generating ideas to outsmart competitors then innovation is not enough; being just a bit better is mediocre. Competitive strategies only create incremental success which limits a business’ full potential. To maximize business prospects, organisations need to look beyond competition, they need to OUTnovate! Coca-Cola’s sales sky-rocketed when they decided to compete with something else rather than Pepsi Co. Apple Inc, instead of further segmenting the PC industry, created a third category that is neither a PC nor a smartphone- The iPad. In Nigeria, TECNO mobile is smiling to the bank in a way that threatens big brands like Nokia, Blackberry and Samsung. They chose not to compete; rather they created their own tribe and provided more for less. They Outnovated! Learn how to make this happen for your business and clients too! Take steps to attend the Outnovate Session Strategy Class. Note: This is a limited participation session (24 slots only). Early registration is encouraged. MORE INFORMATION Training Fee: 10,000 per participant Venue: Sentinel Event Center Maryland- Lagos To reserve a seat : Call: 08098023336, 08034790185 email: training@myskillshopng.com BB PIN: 222B6C42 Twitter: @TheSkillShopng You think you know? Take our quiz and let us know who/what is actually Coca-Cola’s key competitor at www.myskillshopng.com/Outnovate and win recharge vouchers. Final words; The only way to beat competition is to stop try to beat it and every day, “the rules of the game are waiting to be set”. See you there! Idagu David HOST The Skills Shop is a hands-on and practical training hub that utilizes role playing, storytelling, case study and “do-it-with-me” approaches to engage participants to ensure maximum training outcomes. They are focus on using unconventional learning methods, a break away from the regular workshops or seminars approach. |
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