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Nairaland Forum / Entertainment / Celebrities / Personal Branding Lessons Learned From D'banj (19160 Views)
Photos From D'banj's Performance In Uganda With Navio And Chameleon / Photos From D'banj's Cocktail Party For Bono / Photos From D'banj's 35th Birthday Bash Last Night (2) (3) (4)
Personal Branding Lessons Learned From D'banj by Nobody: 7:14am On Aug 06, 2013 |
Personal branding, as you would know it, is about everything you do; going by the term, it is you as a brand. Every job, every social and personal endeavor is tied to your personal brand. You can’t go wrong if you focus on that. Dapo Oyebanjo, famously known as D'banj has some lessons for us: #7. Blow your trumpet. Not the Harmonica. There’s a mental appeal to “I’m Dbanj!” . Everytime. Bursting out your speakers, you recognise the voice and probably hum along. For some people, this may come across as a gratuitous display but we overlook the psychological impact it spawns. Whatever motive or element of character prompts the action doesn’t matter. The message remains clear. If you don’t praise yourself, or “toot your own horn”, who will? You don’t need to rub it in people’s faces that you graduated with a first class degree from Harvard, there are a bazillion people like you already. But you should always pitch yourself. You are a brand remember? And brands are not made to sit in the laps of its makers but to be shipped, pitched, sweet-talked, into the minds of people. #6. Your network says a lot about you. Successful people are not lone rangers and Dbanj makes no mistake about it. The acclaimed nephew to Snoop Lion makes seemingly strategic moves to be with/around people who have gained high level of popularity and are loved by a number of people; Kanye West for example.. Move with people who’d stretch you beyond your comfort zone. You carry on a more appealing brand when you spend time with quality people. “You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” – David Ogilvy #5. Match your style with your personality. Seriously, the “dress how you want to be addressed” saying works. You look like a farmer, you’ll be addressed that way. Confident, poised, Dbanj lives up to his taste and matches it with his style. Every darn detail. According to a research in psychology, attractive people are more likely to get successful faster than average people who probably pay little attention to their appearances. It’s not a wonder why he bags awards and signs deals after deals. #4. It’s OK to “fake it till you make it”. Perception is everything in our world today. Dbanj probably ended up looking like Rick-Ross-hit-the-gym in his bid to throw a new look with Kanye’s signature beard, but that’s a reflection of where he aspires to be. Most successful people start out (early on) with mentors or notable persons they want to take after, usually; they turn out more refined and very very successful. Whatever you aspire to be, look out for people doing remarkably well – study their biographies, updates on their achievements and basically any information you can find on them. Pick out what you like most about these people and modify to suit your person. #3. Be innovative. Dbanj “invented” the following words/slogans – in order of preference; Tongolo, kokolet,The koko, Eja nla, (the reincarnation of) Oliver Twist, why me?, Oshey! File! etc etc. I might just feel good about myself if you called me a Kokolet – it wouldn’t matter whether I’m having a bad hair day or not. These widely accepted catchwords are all accrued to the energetic crooner himself, making it very possible for him to create a name around his passion. #2. Entertain people. You’ll agree most of Dbanj’s songs were hits, topping charts in Nigeria and around the world. His performances and (which people add to their collection of dance moves), or that he speaks gibberish sometimes; Dbanj is recognised as an entertainer. You want people to enjoy having you as company? Find out what makes them tick, know a little more about them, it’ll set you a stage and perhaps earn you a standing ovation. #1. Stand out. Be unique. Dbanj stood out for introducing the harmonica into his first few songs, a fusion with pop that rocked for a long time. Yes the harmonica stood him out. His “marriage” to Don Jazzy stood him out. To strengthen the headlines, Taiwo Oyebanjo was referred to as Dbanj’s sister; it simply attracted more attention; largely because of his fame – which would have been impossible if Dbanj chose to stick to the rules. You want people to enjoy having you as company? Find out what makes them tick, know a little more about them, it’ll set you a stage and perhaps earn you a standing ovation. 38 Likes
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Re: Personal Branding Lessons Learned From D'banj by RoyalRoy(m): 7:31am On Aug 06, 2013 |
Beautiful piece!!! I have learnt something critical!! Thumbs up Sniper 009 3 Likes |
Re: Personal Branding Lessons Learned From D'banj by ayobase(m): 7:44am On Aug 06, 2013 |
"O o kuku pa iro" "You no lie at all" All na packaging! 1 Like |
Re: Personal Branding Lessons Learned From D'banj by opabs1(m): 8:09am On Aug 06, 2013 |
very fine piece, thats part of the reasons i visit nairaland |
Re: Personal Branding Lessons Learned From D'banj by phestade(m): 8:32am On Aug 06, 2013 |
Nice piece... reasons why D'banj is my role model, i follow his positive paths 1 Like |
Re: Personal Branding Lessons Learned From D'banj by Nobody: 9:06am On Aug 06, 2013 |
Same Reason I was a proud Nigerian seeing him on stage as the main act for the past AFCON 2013... 1 Like |
Re: Personal Branding Lessons Learned From D'banj by Teegurlee(f): 2:49pm On Aug 06, 2013 |
Dat's d koko! |
Re: Personal Branding Lessons Learned From D'banj by Nobody: 2:49pm On Aug 06, 2013 |
Move with people who’d stretch you beyond your comfort zone. You carry on a more appealing brand when you spend time with quality people. No wonder he dumped Baba Loya milk 6 Likes |
Re: Personal Branding Lessons Learned From D'banj by Tolexander: 2:51pm On Aug 06, 2013 |
~Bluetooth:upper cut! |
Re: Personal Branding Lessons Learned From D'banj by DAY12(m): 2:51pm On Aug 06, 2013 |
Re: Personal Branding Lessons Learned From D'banj by bassette(m): 2:51pm On Aug 06, 2013 |
very helpful write-up..thumbs up!!! |
Re: Personal Branding Lessons Learned From D'banj by Nobody: 2:54pm On Aug 06, 2013 |
Am I the only one that thinks d'banj isn't doing well compared to his GOOD music label mates i haven't seen a single international magazine cover of him compared to the others. 1 Like |
Re: Personal Branding Lessons Learned From D'banj by Nobody: 2:54pm On Aug 06, 2013 |
Okay, thats the koko master.. |
Re: Personal Branding Lessons Learned From D'banj by Nobody: 2:55pm On Aug 06, 2013 |
Alau Akbar |
Re: Personal Branding Lessons Learned From D'banj by Nobody: 2:55pm On Aug 06, 2013 |
Tolexander: upper cut! Nobody wants to associate with losers ! |
Re: Personal Branding Lessons Learned From D'banj by MissYuzedo(f): 2:57pm On Aug 06, 2013 |
OK TENK...YUZEDO I WANT U TO YANCH ME 1 Like |
Re: Personal Branding Lessons Learned From D'banj by ebamma(m): 3:02pm On Aug 06, 2013 |
MissYuzedo: OK TENK...YUZEDO I WANT U TO YANCH MEu want my gateman yuzedo to yanch u in my banana iceland mansion gate house abi #u are too cheap 4 Likes |
Re: Personal Branding Lessons Learned From D'banj by laplace19(m): 3:02pm On Aug 06, 2013 |
D'banj,you are good( A.K.A BANGA LEE). Thumbs up!!! |
Re: Personal Branding Lessons Learned From D'banj by lifestyle1(m): 3:03pm On Aug 06, 2013 |
Re: Personal Branding Lessons Learned From D'banj by moyinoluwabun(m): 3:04pm On Aug 06, 2013 |
D difference between Ipekere and chips is the packaging. All na packaging 2 Likes |
Re: Personal Branding Lessons Learned From D'banj by cumpaddre(m): 3:05pm On Aug 06, 2013 |
Good. D guy just knows how 2 market himself. |
Re: Personal Branding Lessons Learned From D'banj by scientology(m): 3:05pm On Aug 06, 2013 |
where is my SHIFT+DELETE button sef? hmmmmmmm |
Re: Personal Branding Lessons Learned From D'banj by Fazhy: 3:06pm On Aug 06, 2013 |
Great!
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Re: Personal Branding Lessons Learned From D'banj by SpruceDrinks: 3:07pm On Aug 06, 2013 |
I just love D'banj(BANGER LEE) |
Re: Personal Branding Lessons Learned From D'banj by switdil(f): 3:07pm On Aug 06, 2013 |
Wow!!! Lesson learned, Move wit pple who'd stretch u beyond ur comfort zone @ OP u really make me aspire for success d more wit dis piece thanks This is d kinda info we should be getting on this forum n not som yeye tok. |
Re: Personal Branding Lessons Learned From D'banj by OkikiOluwa1(m): 3:08pm On Aug 06, 2013 |
Correct. D'banj has all these. Last Bullet: I pleading to him make he dey give us good songs & stop [b]telling us nonsenseeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeveeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee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Synthax error 404. Refresh page or call Seun Osewa. 2 Likes |
Re: Personal Branding Lessons Learned From D'banj by REMMEI(m): 3:09pm On Aug 06, 2013 |
I THINK D'BANJ ALSO START THE PRODUCERS HYPE..LIKE CALLING HIS PRODUCER IN EVERY OF HIS SONG..."IT'S DON JAZZY AGAIN"...OR MAYBE HE MAKES THE HABIT POPULAR.. 2 Likes |
Re: Personal Branding Lessons Learned From D'banj by datChelseaBoy: 3:13pm On Aug 06, 2013 |
I wonder why Nigerians celebrate mediocrity |
Re: Personal Branding Lessons Learned From D'banj by abdolleez(m): 3:16pm On Aug 06, 2013 |
EJA NLA I'm d'banj!!!!!! |
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