Advertising in the Yellow Pages- phone directory is the most worthless investment a practice could ever make. It is unbelievable how much practice owners still spend on an advertising message that they can only change once a year and that is intentionally bunched in with all their competitors. Before the advents of online directory, yellow pages were referred to phone book directory and it is not GSM but analog or land phone line details of the owners.

Here are just a few of the hard facts:

You can only change your advertising message on a yearly basis since the directory is updated yearly and on a print.
Telephone Directory advertising is losing more and more advertisers every year.
The number of consumers using the phone book is down nearly 75 percent in the past ten years and this could be traced to internet trend increase
Although consumer use has dropped dramatically, advertising rates have increased every year for ten years.
Response rate is difficult to track and have limited analytics options on like online business directory
Ten National Yellow Pages companies inEuropefiled for bankruptcy in the past twenty-four months due to poor sales.

8 Reasons to Switch to Online Marketing Tactics

If you are advertising with a phone directory book, you can save thousands of dollars by switching to effective online marketing tactics that will generate more new patients and clients. Here are eight major reasons why online marketing is more effective than yellow page advertising.

Reason #1: You Save More Money and cost effectiveness. With yellow page advertising, you pay a huge amount for what you actually get in return. For every inch of space in the Yellow Pages, there is a corresponding price. InNew York,Manhattan, a full-page ad costs $92,000 per year. It makes sense to advertise on nigeriaemarket.com and you will definitely make a better return.

Reason #2:More available Space for Content. Space has always been an important consideration when it comes to advertising. The more you tell about your business or products importance to your potential customers the more you make sales. If you want your customers to know more about your business, limited space won't work. In online marketing, you have all the space you need to advertise and promote what you have. In Yellow Pages advertising, even the largest ads result in a limited amount of space to work with.

Reason #3: Performance Measurement. Knowing what key words are most effective and what types of ads are more effective is an important advantage with internet marketing. With Yellow Pages advertising, you have no idea what prompted a prospect to take action. Nigeriaemarket.com also allows you to analyze comprehensive statistics on who responds to your online content. Age, race, location, frequency, time of day, and traffic source are just a few of the hundreds of parameters available to analyze.

Reason #4: Search Engines Are Optimized for Local Search. As search algorithms have matured over the years, search engines have become smarter at understanding not only the "local intent" behind a search query, but also where the searcher is located, called "geotargeting." For example, if you now search on Google for the term "dentist," you'll find dental practices close to where you live. This technology is especially useful on mobile devices such as the iPhone and Blackberry.

Reason #5: You Establish a Relationship with Prospective Patients. It's impossible to develop a relationship through a Yellow Pages advertisement. However, with online marketing you have the chance to respond to requests for information with email messages or online newsletters. You can reach prospects at an emotional level with a personal video, and with a blog, you can allow visitors to leave comments to which you can personally respond.

Reason #6: You Are the Only Choice. With Yellow Pages advertising, there are a lot of ads and dozens of marketing messages in each category. As an advertiser, it's a game to try to stand out with bright colors and creative graphics. As a reader, it's a confusing mess of information that often results in your competitor getting a phone call, even if your ad was more expensive.

Reason #7: The Graphic Design Is Terrible. In-house graphic designers that work for Yellow Pages companies have no incentive to make one client's ad generate more success than every other advertiser in the category. And, even if you have the sense to hire your own designer, they are limited by ancient printing methods and paper quality only fit for wrapping fish.

Reason #8: Online Marketing Is Eco-Friendly. I'm not what you would call a tree hugger, but imagine how many trees are being cut down each year to produce a nation full of useless Yellow Pages? With online marketing, you aren't contributing to the problem of wasted forests and resources. Amazing isn't it? These eight are just some of the dozens of reasons why Yellow Pages ads are such a scam and a mistake. Fire your Yellow Pages company. Save money. Save your image. Save the environment.


Authored by www.nigeriaemarket.com, online business, events, jobs, For sale ads directory in Nigeria

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