kingar: Coca-Cola Salesman in Saudi Arabia
A disappointed salesman of Coca-Cola returned from
his assignment to Saudi Arabia.
A friend asked, "Why weren't you successful with
the Saudis?"
The salesman explained, "When I got posted, I was
very confident that I would make a good sales pitch.
But I had a problem. I didn't know how to speak
Arabic. So I planned to convey the message through
three posters.
First poster : A man lying in the hot desert sand
totally exhausted and fainting.
Second poster : The man is drinking Coca-Cola.
Third poster : Our man is now totally refreshed.
And then these posters were pasted all over the place.
"Terrific! That should have worked!" said the friend.
"The hell it should have!" said the salesman.
"No one told me they read from right to left!"