e problem with being an entrepreneur can be reduced to a single word: Resources.

As in “a lack of resources.”

The people you are competing against have more money; more people and “more” just about everything than you do.

So how can you use the competitors’ strengths against them? That’s simple. The first thing to do is figure out exactly what their greatest strength is.

With that by way of context, here are some “tricks” you can try to use against your giant competitors.

1. Upgrade. Take a basic product and make it special, either by adding value to it or marketing it as a status product.

2. Downgrade. Take a product that has always been associated with status and reduce it to its underlying concept.

3. Bundle. There are certain products or services that almost always go together. Instead of requiring people to pay for them separately, combine them. You will be offering your customers convenience.

4. Unbundle. Just the flip side of what we discussed above. Ask yourself what products have been so fussed over that you can sell the individual components? Break them down into tiny comfortable components.

5. Move it. Certain companies dominate a particular region. Why compete head-to-head against them? Sell a version of their offering where they are not.

You have the biggest advantage here, use their very size against them.

Culled from Forbes.com

Do you know of other ways to beat your giant competitors? Please Share


http://www.bizngr.com/business-ideas/5-ways-use-competitors-strength/

Improve on their weaknesses cos no matter how powerfull a company is it must be lacking somtin....

Yes, cos they are likely to get use to doing business as usual. Which is very dangerous

enigmagu1: Improve on their weaknesses cos no matter how powerfull a company is it must be lacking somtin....