Nickshrapnel:
I disagree, I believe this movie would hit $300m

So you're confident the movie would earn $300m in a space of a month. I wouldn't be a cog in another man's wheel of progress, so i wish it does too. But from the numbers point of view, it all seems like wishful thinking.

DandeNumeruno:


it won't and even it does, it will still bomb.

a film needs a profit to not bomb.

It won’t bomb, though it may underperform

mekaprime:


So you're confident the movie would earn $300m in a space of a month. I wouldn't be a cog in another man's wheel of progress, so i wish it does too. But from the numbers point of view, it all seems like wishful thinking.

The numbers are not looking good at all, but I believe it will pull through

Nickshrapnel:
I disagree, I believe this movie would hit $300m

Even at equilibrium point ( Break even point), it's still a box office bomb.
So you're confident the movie would earn $300m in a space of a month. Well i wouldn't be a cog in another man's wheel of progress, so i wish it does too. But from the numbers point of view, it all seems like wishful thinking & FYI, studio might have already cut their loss as regards the movie.

Nickshrapnel:
It won’t bomb, though it may underperform

break even means that a movie makes enough to cover all of its costs.

so, if a movie cost $2 million then it would need a profit of $2 million to break even.

so even if birds of prey breaks even. it will make no profit.

a movie that doesn't make a profit is not considered a successful movie.

a movie that is not successful is a box office bomb.

KoiceReloaded:


The $84m production cost of BoP doesn't tell the whole story.

People tend to forget that for every dollar spent on movie production, another will be spent on marketing, distribution and advertising.

WB may have spent $84m on production, but you can rest assured that it spent more on advertising, marketing and distribution (which these days can cost north of $100m), thus the sum total of money spent on the movie as a whole should be somewhere upwards of $300m.

To answer your question, in other to break even, a movie has to recoup all the money spent on production, marketing, advertising and distribution.

Furthermore, to make a profit, a movie has to make a MINIMUM of twice the sum total of it's budget (production+marketing+advertising+distribution).

Basically, BoP MUST gross at least $600-$650m to be considered successful. If it can't do that, it's a dumpster fire box office bomb.

You are not accounting for Blu-ray DVD sales....
Studios also make profit through DVD sales

mekaprime:


So you're confident the movie would earn $300m in a space of a month. I wouldn't be a cog in another man's wheel of progress, so i wish it does too. But from the numbers point of view, it all seems like wishful thinking.

Let's even keep in mind that the first week is when sales are the hottest

My Husband or My Cucumber.
some girls sha, watch and see what they do with Cucumber.

https://www.youtube.com/watch?v=svo5DhR_JjY

Why didn't Joker screen in China ?

urahara:



Let's even keep in mind that the first week is when sales are the hottest

Exactly. That's why i said that it reaching the $300m benchmark is nothing but wishful thinking.

DandeNumeruno:


even if it breaks even it will still bomb because it has no profit.

Yeah. We are not taking of profit now, we are taking of it having enough revenue/income to fully settle it's expenditure/expenses. If it doesn't attain break even point, studio might owe lots of people.

urahara:
Why didn't Joker screen in China ?

This is enough reason

Nickshrapnel:
This is enough reason

China's level of control is scary

mekaprime:


Exactly. That's why i said that it reaching the $300m benchmark is nothing but wishful thinking.

And again when you hear a movie bombed at the first week , your morale may die down to watch the film.

mekaprime:

Yeah. We are not taking of profit now, we are taking of it having enough revenue/income to fully settle it's expenditure/expenses. If it doesn't attain break even point, studio might owe lots of people.

WB will owe a lot of people for sure because there is no way it will break even at this stage.

but come o, for a while now. WB has been on a string of box office bombs.

RICHARD JEWELL, DOCTOR SLEEP & THE GOLDFINCH all bombed abysmally.

BIRDS OF PREY bombing makes it a quadruple of bombs on a stretch lol.

Biko ooooooo oo, I need thriller movies... Help a brother out

Chibudollar:
Biko ooooooo oo, I need thriller movies... Help a brother out

unthinkable (2010)

runaway jury (2003)

the accountant (2016)

misery (1990)

DandeNumeruno:


WB will owe a lot of people for sure because there is no way it will break even at this stage.

but come o, for a while now. WB has been on a string of box office bombs.

RICHARD JEWELL, DOCTOR SLEEP & THE GOLDFINCH all bombed abysmally.

BIRDS OF PREY bombing makes it a quadruple of bombs on a stretch lol.

With the exception of Dr Sleep, WB stake in the other movies is negligible as they have little investment in the production

kendrick93:
You are not accounting for Blu-ray DVD sales....
Studios also make profit through DVD sales

I did... BR and DVD sales, streaming, theater tickets sales, etc are all part of marketing/distribution.

I didn't go into details, I merely summarized.

KoiceReloaded:




Basically, BoP MUST gross at least $600-$650m to be considered successful. If it can't do that, it's a dumpster fire box office bomb.

thank you

mekaprime:



That's not how it works. Here's what you should know. Break even point, a point where income equals expenditure.

Production budget for birds of prey was 84million. Note, this doesn't include marketing cost. Most times, marketing cost is half of production cost. Then for some very few movies, marketing cost goes far beyond half of the production cost. But bare in mind that marketing cost isn't part of the production cost & most times, it's half of the production cost.

Total Budget(production + marketing): $126(84+42) million.
Theaters & cinemas have a cut for every individual ticket sold. Note, we have 3 regions which makes up the total gross for the box office revenue.
For Assumption sake, here's the maths
Domestic Gross: Bear in mind that studio keeps about 50% of the price of the individual tickets sold, while cinema keeps the other half.

International Gross: Studio keeps about 40% of the price of the ticket sold, while cinema keeps 60%

China Gross: Studio keep 25%, while the cinema keep a whopping 75% of individual ticket sale.
So for a movie to break even, it has to make double of it's production cost.
That 82million dollars in revenue you see far for birds of prey, isn't the actual revenue, because the 3 aforementioned regions haven't collected theirs. When they are done collecting theirs, if what is left isn't up to 126 million dollar, then you're making a loss. So to break even, you should make twice your total budget, which should be between 250-300million.

thanks for lecturing DC fans on birds of flop failure

KoiceReloaded:


I made a minor mistake on OP.

The minimum grossing figure ought to be $$600-650m not $350m. Forgot to multiply, but I have rectified it.

noted

DandeNumeruno:


lololololol.

it's official then.....birds of prey is a box bomb.

it will never grossed that in a million years.

Knives out


8/10.

To think that parasite beat this movie in getting the best original screenplay.

Smh

Underwater.

urahara:
Birds of prey budget was 84 million dollars and so far it has grossed 82 million dollars , can someone explain to me why it needs 250 to 300 million dollars to break even instead of just 2 million dollars

I think they need thrice their production costs to break even. I have forgotten the exact figure but I suspect is it.

Be reminded they share 50/50 cinema revenues with the cinemas themselves. There is also the marketing budget.

urahara:
Knives out


8/10.

To think that parasite beat this movie in getting the best original screenplay.

Smh

Let it go G..

grandstar:


I think they need thrice their production costs to break even. I have forgotten the exact figure but I suspect is it.

Be reminded they share 50/50 cinema revenues with the cinemas themselves. There is also the marketing budget.

How did you guys conclude to this 50/50 sharing formula?

hulk616:
thanks for lecturing DC fans on birds of flop failure

But still somehow contributed to it been a box office success by seeing the movie...

Like Drake once said "Jealousy is love and hate at the same time"....you will continue to see every DC movie just to make sure it fails,.....so why not save yourself the hassle...

Except you are really a marvel bot, then it's fine.

Nickshrapnel:
How did you guys conclude to this 50/50 sharing formula?

It is actually 45/55. I was relying on old information

https://www.doughroller.net/personal-finance/movie-ticket-prices/