There is a believe that Mobile will be allocated more money by brands perhaps at the expense of print, display and even TV advertising. This will not be surprising as we are having increasing numbers of mobile users.

Nearly half of Facebook’s ad revenue came from mobile in the year 2013. This was something many analyst and professionals did not see coming. Two year ago, none of Facebook’s income came from mobile. And that figure will continue to expand this year. The sheer volume of Facebook’s traffic and audience – 1.2 billion active users and more than 700 million on mobile – means they will be very difficult to beat when it comes to mobile monetization.

Mobile ads Will Become Popular In The Year 2014Mobile advertising will become more profitable and effective way of advertising in 2014. There will be a change in the way it is bought and sold. Cost Per Engagement (CPE) and Cost Per View (CPV) will become the main purchasing models with Cost Per Mille (CPM) fading into the background, as advertisers increasingly realise it’s the quality of the view that counts, not quantity.

In the year 2013, mobile ad spending reached an estimated $8 billion to $10 billion in the U.S., obviously nearly the double of the 2012 total, but still a mere fraction of the $100 billion total internet ad market.



It is predicted Facebook and Google will likely continue dominate this market, and small players will consolidate.

In terms of revenue, the single largest mobile ad platforms in 2014 will be Google and Facebook according to a report.

Brands have to embrace mobile as mobile has made itself relevant in the advertising industry. 5 years ago, mobile was not a device brands embraced as advertising media. However, with smartphone penetration in the US now over 60% according to Nielson figures, and one in three UK households owning tablets, brands and marketers are drastically altering the way they are thinking about mobile advertising.

Mobile ads Will Become Popular In The Year 2014Not only is the shift toward investing more into mobile ads clearer than ever, the industry has seen a consolidation thanks to a sudden interest by major players( Facebook, Google, Twitter) in the mobile advertising space.

Video ad selectors are replacing traditional paywalls and video players with sharing and engagement at their core are being used to embrace mobile’s inherently social characteristics. By this time next year mobile advertising will be almost unrecognizable. Mobile advertising will become far more diverse and widespread in the year 2014.

It is expected that the world will be experiencing new advertising formats on mobile, as developers will be all out in discovering and developing more advertising solutions.


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