HAVE YOU EVER BOUGHT CLOTHES ONLINE? HOW WELL DO CLOTHES SELL ONLINE

HELLO EVERYONE
I AM CONSIDERING SETTING UP AN ONLINE STORE. I INTEND TO SELL MALE, FEMALE, CHILDREN AND INFANT CLOTHES IN WHOLESALE AND RETAIL QUANTITIES.

CURRENTLY I DONOT OWN A SHOP OR BOUTIQUE BUT I HAVE BEEN SELLING CLOTHES ON A ON-OFF BASIS (I IMPORT WHILE, MY WIFE DOES THE SELLING). BUT THIS TIME I INTEND TO TAKE IT TO A NEW LEVEL.

TO THIS END, I INTEND TO SET UP AN "OFFLINE" STOREFRONT. THIS OFFLINE STORE FRONT WILL SELL WHOLESALE AND RETAIL TO SHOP OWNERS AND INDIVIDUAL CLIENTS IN MY CITY AND ENVIRONS (BENIN, WARRI, ETC)

I ALSO WANT TO SET UP AN ONLINE STOREFRONT WITH THE POPULAR MERCHANTS LIKE KAYMU, GTB SME HUB, KONGA ETC.

MY QUESTION IS THIS, WHAT IS THE PATRONAGE OF CLOTHES FROM ONLINE STORES LIKE? .TO WHAT EXTENT DO NIGERIANS BUY CLOTHES FROM ONLINE STORES

I HAVE A FEELING THAT PEOPLE PREFER TO BUY GADGETS ONLINE AND CLOTHES FROM REGULAR SHOPS

WHAT DO YOU THINK?

PLEASE I NEED YOUR SINCERE CONTRIBUTIONS

THANKS

I don't live in Nigeria so i can't say definitively for Nigeria, -but this applies universally.

The number one reason people hesitate to shop for clothes online (anywhere)
is the "fit factor." Unlike gadgets which are more about specifications, clothes
need to fit just right. People want to see if they look good in clothes before they commit.
The risk of a bad fit, and the consequent inconvenience of a return process is a turn off.

This shouldn't discourage you though. You can never win if you don't try.
Just like any business, your strategies are what will determine the outcome.

Think about this: You mentioned Konga in your post. Only a few years ago, people were
screaming that businesses like Jumia and Konga were bound to fail because Nigerians
would not buy ANYTHING online. Well, if they had listened to that, they would have shot themselves in the foot.

I keep a keen eye on the Nigerian business terrain, and invest in it.
Increased access to the internet and tech products is changing the status quo in Nigeria.

When thinking of a business, don't focus only on what the market is right now, but what it will be. Even better, what you will make it.

1kTask: I don't live in Nigeria so i can't say definitively for Nigeria , -but this applies universally.

The number one reason people hesitate to shop for clothes online (anywhere)
is the "fit factor." Unlike gadgets which are more about specifications, clothes
need to fit just right. People want to see if they look good in clothes before they commit.
The risk of a bad fit, and the consequent inconvenience of a return process is a turn off.

This shouldn't discourage you though. You can never win if you don't try.
Just like any business, your strategies are what will determine the outcome.

Think about this: You mentioned Konga in your post. Only a few years ago, people were
screaming that businesses like Jumia and Konga were bound to fail because Nigerians
would not buy ANYTHING online. Well, if they had listened to that, they would have shot themselves in the foot.

I keep a keen eye on the Nigerian business terrain, and invest in it.
Increased access to the internet and tech products is changing the status quo in Nigeria.

When thinking of a business, don't focus only on what the market is right now, but what it will be. Even better, what you will make it.

WOW. THANKS! THAT'S INSPIRING!
THANK YOU VERY MUCH!

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