No advert, No pack change, No promos. How did this sugar maintain market leadership unchallenged for almost 30 years ?

I tire o

No competition.

So true.... it surprise me alot too

Nnaa, I tireoo
I thinks quality and consistency in production pattern is their watch word

True

Where is it even produced?

France

The main question to be asked is who owns this brand,why hasn't it changed its pack and how come it survived all thorough the years? Tate and co have all gone down, but this guy stays resolute. is it because it's imported?

I think no competitors.

Nice sugar though. But the thing no dei sweet for garri. You must add 10 cube before the garri begin sweet and popsi will shout U are a Man stop taking sugar. Lol!

its a simple case of "the devil u knw is better than d angel u dnt"

I tire ooooo......

I think it's actually lack of credible competition

No competition at all.

What dyu mean by no competition? What of dangote sugar? Or did the govt ban the importation of other sugar brands into the country? Too bad with the amount of sugarcane we produce in the country, we will rather chew it and use the chaff to litter our streets.

On the flip side, I think I found a new project to work on, there must be strategies they invented to maintain market leadership even when they don't produce within the country.

Consistency and lack of competition.

I knw dis will make FP

mastercee:
I tire ooooo......

I think it's actually lack of credible competition

Not really. I think it's actually based on the trust of consumers, People will rather go for what has been tested and trusted than risk a few nairas on a product that's relatively new. Also poor marketing by possible competitors

wunderkiind:

Not really. I think it's actually based on the trust of consumers, People will rather go for what has been tested and trusted than risk a few nairas on a product that's relatively new. Also poor marketing by possible competitors

you are wrong, they have no competition in the market segment they occupy. Have you ever seen any other cubed sugar? At least I haven't.

blink182:
you are wrong, they have no competition in the market segment they occupy. Have you ever seen any other cubed sugar? At least I haven't.

Yes, Actually. I once saw a pack of cube sugar, naija made, that I cant remember the name. I know it will have been also good, just that the packaging & advertising was not good enough.

Well, would say the producers of the sugar were able to manage the brand equity quite well. If na unileverNig I'm sure by now dem go don change the packaging 100times, or even produce other brands with different flavour, making it difficult for consumers to make a choice.

Nasco actually has a it's own brand of 'cube' sugar, but it doesn't dissolve well like St . Louis. Sometimes, you end up with little lumps here and there. By the way, I thought there was an embargo on sugar importation, and that Merchants were only permitted to import bulk sugar and not pre-packaged ones like St. Louis.

I asked myself this question 2 days ago.. .the sugar looks so innocent. ..its probably the only cubed sugar i have consumed in my entire life.

Quality. The replacements one is offered today are substandard. It seems the product isn’t imported into the country anymore.