The design means women can now wear the same pair of jeans throughout their whole pregnancy with Asda's George claiming they will fit perfectly whether it’s week five or week thirty-five.
In a company survey, more than 40 per cent of mothers said they gained between one and two stones over the course of their pregnancy.
And half of women surveyed admitted to spending up to £200 on a new wardrobe to fit their changing shape across the 40 weeks before giving birth.The technology uses a compact weave fabric with high elastane content allowing the same pair of jeans to fit perfectly even if women change up to three dress sizes throughout pregnancy.
The fabric ensures the jeans keep their shape, springing back to the smallest size once washed.nstead of a traditional fly and waistband, the maternity style features a jersey overband that will stretch to the size of the baby bump.



Full story + more pictures - http://www.remspot.com.ng/2014/10/pregnant-women-magic-maternity-jeans.html

This is pretty cool

Its beautiful!

It sounds really very interesting. They looks so comfortable. During my pregnancy I had used Belly belt which I got from babyography to keep my best pair of jeans wearing. Belly belts turn all your normal slide fastening pants and jeans into maternity wear.