Firm- Philips – Lagos, NG-LA

Date of Job Post October 22, 2014

Job description

Why choose Philips?

With a growing presence in cardiology, oncology, and women’s health, Philips Healthcare operates in the key areas of Imagining Systems, Patient Care & Clinical Informatics, Home Healthcare and Customer Services. Within these areas it offers unique business propositions that deliver value throughout the cycle of care – from disease prevention and screening to diagnosis, treatment, therapy monitoring and disease management. Irrespective of whether the care cycle takes the patient from doctor’s office to hospital or hospital to home or simply from one medical department to another, Philips Healthcare’s unique medical solutions are designed to optimize the quality and flow of patient information and clinical decision making.

About Philips Africa:

Philips Africa comprises all 54 countries of Africa, from the Cape to Cairo, and from the Atlantic to the Indian Ocean. Philips Africa is headquartered in Johannesburg, South Africa and it has presence in seven other African countries, in the cities of Accra, Algiers, Casablanca, Cairo, Lagos, Nairobi and Tunis. Philips Africa is definitely one of the growth drivers for Philips.

Job Title:

Business Development Manager Ultrasound (US) Nigeria

Reports to: Business Manager Ultrasound for region Africa



Aim of the job:

Responsible for leading the country to realize the business objectives of US (equipment and services) and drive the total country ‘upstream’ business creation and ‘downstream’ business execution. The Business Development Manager is a member of the District Management Team.

Key Areas of Responsibility:

Business Management

Accountable for maximizing order intake, sales (incl. Point-Of-Sale Services Contracts) and price realization within the country for US
Support Annual Operating Planning process
Performance measurement with US counterparts of the channel partners, including selection, development and goal setting. Ensure overall high level of engagement.
Drive business development in the country with a 1 till 2 year horizon in general and 3 months planning horizon in specific (e.g. RoFo, funnel management, status, corrective action plan)
Own the forecast process including funnel maintenance within the country and business; secure funnel management tool is up to date, systematically analyzing win & loss deals, expectations, customer satisfaction (NPS), market, competition and trends
Responsible for creation and execution of corrective action plans
Responsible for country product mix (QxP)
Consolidate information about market trends, competitor’s sales practices and potential projects.

Downstream Marketing

Build/Execute marketing plan US, translating the marketing strategy into tangible deliverables for the Country Sales force, focusing on the country implementation
Optimize market share actively managing the portfolio to take account of changing environments
Conduct win / loss analyses to examine reasons for success / failure
Drive growth by identification of business opportunities and allocate resources and business tools accordingly
Identify new business, channel opportunities and customer needs in the country(s) to ensure growth
Support new products launches

Upstream Marketing

Monitor country market prices, provides input on competitive price developments and product price positioning based on win / loss analyses. Escalate positioning / pricing issues to cluster
Provide feedback on product requirements, competition (e.g. portfolio, sales tools, tactics) and required programs to cluster
Provide sales tools requirements to cluster
Provide outlook on market size, growth and share

Customer Relations



Manage business relationships with Key Decision Makers, strategic US accounts and Key Opinion Leaders, in addition to customers representing the different market segments

Quality and Regulatory

Take all necessary actions, including the deployment of team objectives, to ensure full compliance with all Business and Q&R policies and procedures

Authorities

Authority to make decisions on all sales and service sales activities in the assigned country as directed by Business Manager for the region and District Manager in line with the regional strategy and authorization matrix.

Key measures

Order intake, price realization and sales versus AOP
Customer Satisfaction (NPS)
Forecast accuracy and CRM funnel management information
Socket retention rate & Installed base development
Clean orders (Order Data Sheet)
Product mix

Education & Experience

Degree level education or equivalent.
Knowledge of Ultrasound is a preference
Experience in sales and / or marketing in a B2C/B2B environment
Knowledge of channel structures
Understanding of local Healthcare market is highly preferred
Fluent in English both verbal as written.

Source: http://naijainvestgateway.com/2014/10/business-development-manager-ultrasound-nigeria.html