SMS has evolved beyond just a text message. New innovative ways in which it can be used to improve

communication with customers, to offer a better user experience and dramatically cut costs are emerging all

the time.

However,TO USE SMS EFFECTIVELY, IT’S A GOOD IDEA TO IDENTIFY:

1) SET YOUR OBJECTIVES - What do you want to achieve? Is it improved customer service, more secure

applications, increased sales or streamlined processes? This will help you to decide whether SMS is the

best channel to use.

2) CHOOSE THE RIGHT CHANNEL - SMS is perfect for short messages. If you need to send a longer message,

another channel might be better, like email or a mobile app.

3) LEGAL COMPLIANCE - Before you start sending messages, make sure you do your homework on best practices

and legislation in your country on using SMS.

4) RELEVANCE - It’s essential that every message is relevant to the customer. If each message does not add

value to the relationship, it will be ignored. Or worse, the customer will opt-out of your campaign

altogether.

5) TRACKING - If you don’t track who is reading and responding to your messages, you won’t know whether

your campaign is successful or not. Tracking the results is vital if you are to be in a position to make

improvements and build on their success. Make sure you understand what metrics will be the clearest

indicators that your messages are working.

6) CHOOSE THE RIGHT TOOLS - To decide which service or products are best suited to your needs, consider: Do

you need to be able to receive replies? Do you need a short code? Do you need to integrate SMS into your

system or do you just need a campaign management tool? Do you need to send messages locally or globally?


HOW SOLUTIONFORTH CAN HELP YOU

As the leading SMS gateway, we have a wealth of experience in harnessing SMS to bring you closer to your

customers.
If you’d like to know how Solutionforth can help you improve your communications strategy with the power of

SMS, contact us on 08064507989

visit: www.smsforth.com, www.mobilemarketingforts.com, www.guarantyshortcode.com