If your content catches attention on Twitter and spreads, suddenly you’re getting meaningful traffic from people who may have never visited your site before. Don’t forget to share other people’s quality content on Twitter. This helps you build up a Twitter audience that values your editorial judgment, which in turns helps you when you have something of your own to share.

What you share on Twitter is not just about the real value of the content. It’s also about whether the content gets viewed. The difference is in the headline. I’m sure you’ve heard this before. On average, 5 out of 10 people will read a headline, but only 3 out of 10 will go on to read the content.

This is in a typical headline environment, such as a newspaper, magazine, or web page.

In an email inbox, the percentages are likely worse. The battle for attention intensifies due to the nature of the environment.

Thinking about the Twitter stream?

Believe me; people now scan more ruthlessly than ever before, seriously looking for interesting tidbits. Your content link is competing with conversations and tantalizing revelations. Time to raise your headline. Let us take some review of the foundational elements of writing solid headline.

The Successful Return of the Short Headline
The reason why most people prefer short headline is not just due to the 140-character limit that Twitter imposes, but also because in order for your headline to spread, people need room to retweet it and the extra space is needed for the hat tip.

History provides us with some strong encouragement in the short headline department.
Studies done from the direct mail industry, show that about 60% of the most effective headlines are eight words or less. Leaving ample indication those longer headlines also works.

Twitter brings us back full-circle at a time when content is the new advertising. But it’s now clear that a well-written short headline has power, especially when in a level-playing-field environment where everyone has the same state of restriction.

Write for Retweets

The value in headline rewriting comes when tweeting other people’s content. Many people write crappy headlines, even when the content is good. Doing editorial work help you build a loyal twitter following, because you’re finding content that might otherwise be lost in the noise, and then rewriting the headline to better entice people to pay attention.

Simply apply the 4 U approache after reading the content and before you tweet. In no time, this will become second nature to you, and your reputation on Twitter will thrive while you send traffic to people who need to learn what you know.

See Valuable Content Rules

From observation, people will retweet based on the headline alone, before even clicking through to the content. Bear in mind that your followers may retweet based on a headline alone, but only because they trust you.

Of course quality content is still the essential ingredient, but make sure people actually appreciate the content you share. Becoming a better headline writer will make that happen for you.
Learn How to Write Great Twitter Headlines
Learning how to write great headlines can sometimes be the most difficult part of your success as a content marketer. Make sure you read and absorb its critical lessons.

Spending lots of time working on your headlines is a critical step in getting better at this particular skill. So when you write your next article, make sure you leave plenty of time for writing and experimenting with headlines.

Read more >>http://trendymediablog.com/2014/11/how-to-write-great-twitter-headlines/