Shoppers in the country can now bask in the euphoria of making massive savings on the purchase of their favourite items in preparation for the yuletide, as Nigeria’s largest online mall, Konga.com, for the second year running, launched ‘Yakata’, its biggest sales of the year. The great deals, which are scheduled to kick off on Thursday, November 27, 2014, a day earlier than the global ‘Black Friday’ sales, apply to all items on Konga.com. However, some other items will attract bigger discounts during the 5-day period of the sales.

Konga’s Yakata sales last year recorded an exceptional success as several consumers made away with unbelievable deals on their purchases. Following the huge buzz it generated, Yakata has since been referred to, by many, as Nigeria’s biggest shopping event of the year.

Yakata is Konga’s version of the global ‘Black Friday’ sales, and it was introduced by the company to give Nigerian online retail shoppers the opportunity to make massive savings on the purchase of their favorite items.

Commenting on the upcoming 2014 sales, Konga’s Head of Marketing, Gabriel Gab-Umoden said, “We know that our customers are looking to us to provide the lowest prices and greatest deals this shopping season. This year Konga is going even bigger with our Yakata sales. We would have discounts on almost all items on the site. Konga’s consumers will have the opportunity to purchase items at rates slashed by up to 90% in some cases. We know that our customers’ expectations are not limited to discounts this Yakata period but also extend to the actual fulfillment of their delivery. This is a key reason we have been working hard all year and have invested millions in talent and infrastructure to ensure that all our operations are world class.”

Recently, the company has been beefing up its software engineering, logistics and delivery team to be able to cater satisfactorily to the forecasted order demands from its customers, and ensure that it maintains the highest level of professionalism in the industry.