For close to a month, Jumia, one of Nigeria’s largest online retailers, sounded their Black Friday bonanza virtually through every available medium. But when Friday came, and Nigerians came enmasse to their platform as urged, they blanked out.

With Nigerians salivating for the advertised 50 percent discount on the Blackberry Passport, a 50 percent cheaper Samsung Galaxy S5, 30 percent price slash on the Play Station 4 game console and several other mouthwatering deals, Jumia’s website received shoppers too much to handle, and crashed.

At first, the online platform tooted its horn about the record site visits and claimed sales were progressing tremendously, but the said buyers were already flooding their social media pages with frustration. The complaints ranged from the inability to buy an item – any item – to the website not opening at all. It did not take long after that for Jumia’s PR stunts to switch to crisis management; at first they admitted they were struggling with “minor” glitches but soon after, admitted the Black Friday for that day has crashed.

To their credit however, Jumia had its site back up and running and extended their Black Friday sales to Sunday, but the mega deals that attracted Nigerians were no longer there, so too the previously attracted Nigerians.
Here are a few comments I found Online



http://www.ventures-africa.com/2014/12/the-three-blunders-of-jumias-blank-black-friday/

hmmmm

lol

blink182:
lol

Yea quite funny

Cox we don't give a damn

Booty4me:
Cox we don't give a damn

ok we hear u

ducii:
For close to a month, Jumia, one of Nigeria’s largest online retailers, sounded their Black Friday bonanza virtually through every available medium. But when Friday came, and Nigerians came enmasse to their platform as urged, they blanked out.

With Nigerians salivating for the advertised 50 percent discount on the Blackberry Passport, a 50 percent cheaper Samsung Galaxy S5, 30 percent price slash on the Play Station 4 game console and several other mouthwatering deals, Jumia’s website received shoppers too much to handle, and crashed.

At first, the online platform tooted its horn about the record site visits and claimed sales were progressing tremendously, but the said buyers were already flooding their social media pages with frustration. The complaints ranged from the inability to buy an item – any item – to the website not opening at all. It did not take long after that for Jumia’s PR stunts to switch to crisis management; at first they admitted they were struggling with “minor” glitches but soon after, admitted the Black Friday for that day has crashed.

To their credit however, Jumia had its site back up and running and extended their Black Friday sales to Sunday, but the mega deals that attracted Nigerians were no longer there, so too the previously attracted Nigerians.
Here are a few comments I found Online



http://www.ventures-africa.com/2014/12/the-three-blunders-of-jumias-blank-black-friday/

I put the blame on gej and shekau (dead or alive).
just blame these guys for everything even if ur dog refuses to bark.

byrron:



I put the blame on gej and shekau (dead or alive)

U don come oo

ducii:


U don come oo

shebi na wetin dey reign be that for nija.

no one takes responsibility for their actions or inactions any more so the blame game is the only consolatory way out.

byrron:



shebi na wetin dey reign be that for nija.

no one takes responsibility for their actions or inactions any more so the blame game is the only consolatory way out.

abi ooo