As a content marketer, one of your most important tasks is to help both your human visitors and search engines crawlers to better understand what the content on each of your pages stands for…..the specific question they provide answers to.

Unlike your human visitors, search engines spiders can’t read text on a page; they follow many patterns or signals to determine the relevancy of a page to users queries in other to present her with the most relevant information.

To help search engines crawlers better understand what each of your pages stands for, you have to incorporate structures, patterns and clues into your content creations. This will help provide the relevant on-page seo best practices elements that search engines spiders’ uses to return useful relevant information to a user’s search queries within a fraction of seconds.

Read more @ http://cybernaira.com/2015/on-page-seo-optimization/