I have decided to lend my voice to the call for sanctions
against Dstv in Nigeria, despite the fact that I have been
cautioned by a couple of entertainers that speaking up
against the almighty cable network may result in the
banning of my works on its network.
Yes, it is true that challenging these multinationals in Nigeria
attracts sanctions especially for entertainers, but I have decided
to speak up because I am one of the millions of Nigerians
affected by any increment in subscription charges. Moreover,
what’s the point of having my works on a platform that my fans
can’t afford?
Every entertainer who’s chickened out of this campaign for his/
her selfish interest should know that the continuous
indifference of Dstv to our plights over the years is a slap on the
face of every Nigerian, inclusive of the entertainers themselves.
These are the same entertainers that have complained of being
shortchanged by Dstv for many years.
Nigerian movie producers have complained of receiving peanuts
for their works on the same network. Nawa ooo! Should anyone
be afraid to express his/her dissatisfaction with a product he/
she is paying for? Let’s make Dstv understand that it is licensed
to do business in Nigeria for none other reasons than providing
value and the value it delivers has to justify the price charged.
Otherwise, we will be persuaded to look for alternatives or
invent our own like the Alaba boys are doing.
No business can leave out customer value and satisfaction for
ever, not even a beast like Dstv. Enough of its appalling pricing
strategy. Heck, they have given us a truck load of reasons to
boycott their services and it is incredibly ridiculous that NBC
which is tasked with the responsibility of protecting our interest
has chosen to stay mute even with all our complaints. This is
one of many reasons why this country sucks.
Dstv reception is so damn terrible that spitting on the floor
where its dish is pegged instantly scrambles the signals. The
long rebooting process is another chapter in a voluminous book
of frustrations. I wonder if the authorities of Nigerian
Broadcasting Corporation are not experiencing this same
horrendous customer service and monopolistic tactics that we
have forever complained about. Well, I won’t be surprised to
hear that Dstv has special packages for NBC staff. Or how does
one explain why its bad PR and continued price hikes haven’t
crippled its business in Nigeria?
Can Dstv subject South Africans to such substandard services? It
has a very unique and annoying way of practising price
discrimination, by selling the same product at different prices to
different groups of consumers. What’s most annoying is its
refusal to communicate any valid reason for this exploitative
act. This warrants for a total boycott of its services across the
country. Now that it has seen that we have started complaining
and threatening to boycott its services, it will quickly roll out a
new promo and a small discount on a new package to keep us
on board.
Nigerians should be smart this time around. We shouldn’t
accept anything less than a revert to the old price. For Christ
sake, must we consistently haggle Dstv to keep prices down or
treat us equally with people in its homeland? Sad thing is that
our efforts don’t necessarily ensure rates won’t continue to rise
because the regulators who are supposed to keep it in check
have been compromised. With all the illegalities perpetuated by
these multinationals, isn’t it a miracle that none has been
sanctioned?
I once asked a Chinese neighbour if he has a permit to drive in
Nigeria and the goon waved a N50 note at me saying, ‘this is my
driver’s licence.’ These foreign investors use paid lobbyists
within our corrupt government to ward off sanctions. I am sure
that with this ongoing campaign for Dstv’s sanction, some
government officials would have received bogus cheques to turn
a deaf ear to our cries.
I don’t even want to think of its endless promo offers and how it
makes it extremely difficult for me to know what I am paying
for and what services I am actually receiving. Not mentioning
the complex pricing schemes that make it almost impossible for
anyone to figure out how much any of the bundles it is offering
actually costs, especially once the promo is over.
Dstv can’t tell us it doesn’t know that the absence of simple,
transparent pricing reduces consumer confidence and increases
distrust but it has deliberately chosen to capitalise on the
monopoly status given to it by our corrupt government to deny
us the benefits of simpler pricing, fewer plans, and greater
transparency.
Maybe it is so big that its competitors will have to attack
multiple markets to fully take it down but it should also know
that if a company’s success routinely sacrifices the satisfaction
of its customers, it inevitably becomes more difficult to sustain
growth and generate revenue.
The question now is, when will NTA and other local stations
make use of innovative methods and bypass their old ways of
doing things so that if Dstv doesn’t attempt to change and
provide efficient customer services, its future in Nigeria will no
longer be as bright as it thinks.
– Punch

Ok

Till when we learn to appreciate our own. Nigerians run down HiTV and the foreigners were laughing

Honestly, it's sad! Really sad....imagine, paying 16k monthly on DSTV explorer instead of 13k. It's not fair & nobody is saying anything about it

See person monthly salary.....smh

so much more