A year ago, few outside Nigeria knew what Boko Haram was. Nowadays, the terror group are well known and feared.The kidnapping of over 200 schoolgirls were an ingenious PR grip

Boko Haram did not only won worldwide attention. They also demonstrated how helpless, the Nigerian government was.
Triumphantly Boko Haram showed up girls in a video wearing head scarfs which alleged that they were all converted to Islam. The leader Abubakar Shekau declared that the girls were sold as slaves to the soldiers.

The actions of terror groups are aimed at intimidating the masses and decision makers. They want to leave their mark hoping that terror will give them an influence they can never get through the ballot.
With its atrocities Boko Haram hope that the population should learn to accept their methods and do not dare to resist.

http://www.paxnigerian.com/the-kidnapping-of-over-200-schoolgirls-were-an-ingenious-pr-grip/