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Nairaland Forum / Entertainment / TV/Movies / Satellite TV Technology / Time To Break Dstv's Monopoly (1098 Views)
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Time To Break Dstv's Monopoly by Easy023(m): 6:34am On Apr 21, 2015 |
Controversy has continued to trail the latest increase in subscription fees by satellite television service provider, MultiChoice Nigeria, operator of DSTv. But what has perhaps irked many Nigerians is the blatant refusal by MultiChoice to comply with a court order. Justice Chukwujekwu Aneke of the Federal High Court in Lagos had on April 2 restrained the company from implementing the new subscription regime pending the determination of a class-action suit filed by two subscribers who have now filed a contempt proceeding against the company. They are also seeking an order mandating MultiChoice to render account of all excess tariffs with the particulars of such subscribers and crediting their account against the next renewal and/or remitting such excesses back to the customers. We consider it the height of recklessness that a foreign company operating in Nigeria would disobey an order from our court which is the only explanation to give for the fact that DSTv's bouquets are currently being sold to subscribers at the new rates. The decision seems to be in line with the arrogant manner with which MultiChoice treats its Nigerian subscribers who practically have no other choice. In developed climes, the mere fact that a suit has been filed against a business concern and the company has received notice of the pending suit, is enough for such enterprise to refrain from carrying out the act that is the subject of litigation. But in Nigeria, many people and companies act above the law because they know they can get away with such impunity. However, the fault is not entirely that of MultiChoice. The Nigerian Broadcasting Commission (NBC) authorities should be held responsible for the exploitation of Nigerian subscribers. First, DSTv does not have a competitor and being a monopoly, it dictates whatever price that suits it as long as the customers desire its services. Two, with the regulator either looking the other way or just simply incompetent, MultiChoice has for years been employing marketing strategies that kill off other companies trying to provide similar services to Nigerians. For instance, a product like GO Tv was aimed at snuffing life out Startimes. The reality today is that DSTv lacks competition in the Nigerian market. This brings to memory the monopoly which MTN Communications enjoyed before the emergence of GLOBACOM in the GSM arena. The impression given by MTN then was that per-second billing was impracticable. But GLO proved otherwise and the rest is history. The lesson here is that except the sleeping regulator which feigned ignorance while some television channels were in breach of broadcasting codes during the last presidential election campaign wakes up from its slumber, DSTv will continue to exploit its monopoly status in Nigeria. Indeed, to confirm NBC's seeming incompetence, the commission admitted receiving several complaints from DSTv's subscribers while expressing displeasure at the increase in subscriptions. But it did not provide any solution to the challenge at hand. What should not be lost here is the fact that world over, private companies are not known to be nice to the people they render services to no matter how they pretend: their motivation is profit. The companies have higher incentives to exploit customers when they have market power and there are no strong antitrust laws. However, it is the duty of regulators such as the NBC to provide checks and balances, including providing incentives to deepen competition and investigating and punishing abuse if market power in markets prone to natural monopolies. Unfortunately, our regulators most often look the other way or lack the disposition and capacity for smart regulation while the citizens they are paid to protect get a raw deal. Subscribers can protest or hire lawyers to file as many class-action suits as they like but there will be no real respite until the NBC wakes up to break the monopoly of DSTv. Source - http://www.thisdaylive.com/articles/time-to-break-dstvs-monopoly/207308/ |
Re: Time To Break Dstv's Monopoly by bewla(m): 6:40am On Apr 21, 2015 |
Hi time to send them back 2 that X country who dont like us |
Re: Time To Break Dstv's Monopoly by PerfectFortune: 6:40am On Apr 21, 2015 |
Consat Set to break the monopoly. Loading...... |
Re: Time To Break Dstv's Monopoly by Raiders: 6:44am On Apr 21, 2015 |
As long as Dstv have the monopoly right to EPL, Nigerians will continue to patronize them |
Re: Time To Break Dstv's Monopoly by smilyice(m): 7:02am On Apr 21, 2015 |
Time is now |
Re: Time To Break Dstv's Monopoly by Nutase: 7:48am On Apr 21, 2015 |
Re: Time To Break Dstv's Monopoly by safex(m): 8:19am On Apr 21, 2015 |
Raiders:4get it o; even if dem lose epl right, dat doesn't stop dem. Take it or leave it! |
Re: Time To Break Dstv's Monopoly by Raiders: 8:22am On Apr 21, 2015 |
safex:nobody will patronize dstv if they lose EPL right. Why do you think HITV close up in 2008. It was because they lost the epl right. Dstv lost many customers when they lost the epl right for a yr to HITV |
Re: Time To Break Dstv's Monopoly by Easy023(m): 11:21am On Apr 21, 2015 |
Raiders:Na so o |
Re: Time To Break Dstv's Monopoly by guass(m): 12:22am On Apr 23, 2015 |
PerfectFortune:Consat has no weight. |
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