INTRODUCTION

In the last couple of years, the Nigerian Fashion Industry has experienced tremendous development from the local arena into an international phenomenon, Nigeria, a country whose fashion industry had not been given its due place has suddenly become a multinational avenue for the worlds most celebrated models and designs. The contributions of the student fashion designers to the growing fashion industry has been very encouraging and it’s to this end that REDEF ENTERTAINMENT has decided with the spotlight to organize the 1ST STUDENT DESIGNERS FASHION SHOW tagged “REDEFINITION”

PURPOSE

To promote, encourage, educate and showcase the works, designs and creativity of student designers

OBJECTIVE OF THE SHOW

• To bring additional respect, recognition and notoriety to student designers and models
• To give student designers the opportunity to meet with real time designers
• To showcase the deigns and creativity of student designers
• To provide the opportunity for student designers to socialize with one another
• To educate student designers on various aspects of creating real world designs
• To provide the opportunity for student models to showcase themselves.
• To create strong retail links to keep up- to- date- with latest tread

WHO ARE STUDENT DESIGNERS
Student designers in this context are students from recognized tertiary institution in Nigeria or students from recognized Fashion outfits in Nigeria. The student might be in any level in the institution and might be studying any course. The fashion show is not restricted to students studying fashion designing alone because we want to give the entire student body the opportunity to build a career in the fashion industry. The following are the requirements of being a student designer eligible for the fashion show
• Student of a recognized Tertiary institution in Nigeria
• Student of a recognized fashion outfit in Nigeria
• Applicants who have completed their senior secondary examination.

CAMPUSES TO BE INVOLVED
For the maiden edition of this show, applications would be received from students in any campus in Nigeria. There is no restriction to zone, Region, or to any campus. Applicants can be from any institution or fashion outfit in Nigeria. It is expected that applications would be received from over 30 institutions in Nigeria.

NUMBER OF DESIGNERS AND MODELS TO PARTICIPATE
It is expected that over 100 applications would be received from various student designers .To this regard, there would be a pre-selection auditioning for the applicants from which 20 finalists would be selected. Each designer is expected to have a minimum of 6 models with no maximum depending on how he can maximize the time allotted to him. With our calculation of a minimum of 6 models per designer, we are expecting a minimum of 120 models on parade and the possibility of having over 250 models on parade is very high due to the fact that most designers would love to use more that 6 models.

PUBLICITY

To carry out an aggressive publicity for the event, we have decided to involve several media outfits ranging from campus magazines, soft-sell magazines, Television channels amoung many others. We have also decided to advertise the event using the print media, television and radio media. Colourful and tasteful posters, flyers, banners would also be used to publicize the event. We are seriously working on having most campus based magazines advertise the show in their magazine as well as cover the event.

MEDIA SUPPORT

Due to the nature and importance of this show, we have been able to get some media support from various media outfits. The media support gotten is from the print as well as the television media. We have also been able to get media support from campus magazines across the country and we are still working on getting more until all major campuses are covered. Presently, we have gotten media support from City People Magazine, Dynamixs Magazine, Bubbles Magazine, Hebron Magazine (Covenant University), Icon Magazine (All campuses based), Campus people Magazine, Encourer Magazine, News of the people Magazine amoung others. Currently, we are having discussion which would definitely lead to a positive response with Soundcity, Silver-bird Group, Moments with Mo, Noble Afrik amoung others.

ENDORSEMENT

For the student designers fashion show to be highly recognized and accepted, it would be officially endorsed by the FASHION DESIGNERS ASSOCIATION OF NIGERIA (FADAN). With the show been endorsed by this association, we would be able to have a superb event as well as have all known and celebrity designers present at the occasion.

DESIGNERS REGISTRATION

Interested designers who would like to participate in this event would have to obtain an application form which qualifies them for the auditioning .The application form cost N5,000 only and this would be the only payment to be made by the designers as no other cost implication is involve for them to participate in the show. Only designers are expected to pick up application forms for this show as models are not required to pay to participate. Each designer is to come with his own models, Makeup artiste and other crew he may so desire. Application form would be sold in designated location and in major campuses in Nigeria. SEMINAR Prior to the fashion show, there would be a Fashion and style seminar for interested persons. The seminar would cover various aspects of fashion designing and Modeling. This seminar is been organized so that participants can have a sound knowledge of what we are expecting from them and have a good knowledge of the show. The seminar is not limited to applicants of the show only as other interested persons would be allowed to register for the seminar. Presently, we are having talks with Noble Afrik (Best fashion designing Training House 2007) with regards to the seminar.

AUDITIONING

The auditioning would take place a month before the main show. This is to allow all that would be participating in the fashion show have time to make their designs and apparels. The auditioning would be to select the finalist that would take part in the main show. To this regards, designers would be expected to bring a gallery of their designs or preferably come with models to showcase some of their past works. The panel of judges for this auditioning progrramme would be determined by the Fashion Designers Association of Nigeria (FADAN). This is done to avoid any chance for bribery and corruption in the selection of the finalists.

DESIGNS TO BE SHOCASED

Each designer is allowed to use his creativity in designing the wears he would love to showcase. Designs expected are as follows (but not limited to): Casual ladies wears, casual men’s wears, intimate apparel, evening apparel, show stopper amoung many others. Designers could also focus on Hats, Beads and customized printing. It is encouraged that designers that would be showcasing apparels/wears could merge with those of beads makers .Designers are also encouraged to come together in order to showcase their outfits. For instance, designer A might decide to merge with designer B to form and showcase their outfits as designer AB .It is also expected that all apparels by the designers should be tasteful and should cover the breast as well as the crotch. LOCATION OF THE SHOW For the maiden edition of this show, we have chosen Lagos State as the location for the show.

ENTERTAINMENT
Apart from deigns to be showcased on the runway, we would also have music Artistes, Comedians and dancers to perform at the event. This is done in order to spice up the event. Both student and Celebrity artistes would be called upon to entertain guest during the show.

FASHION SHOW PROPER
The fashion show is a one day event. Each designer would be given 6minutes to display his designs. All designers are expected to use 2hours in totality. Artistes and comedians would use another 1hour for their performance while another 1hour would be set aside for award presentation, opening and closing speeches amoung other presentations. A professional team would be hired to handle the sound system, lighting, photography, coverage, red carpet amoung others. There would be a red carpet treatment for all designers and celebrities present at the fashion show. The show has been organized in such a way that there would be an interval of 2 artiste performance after 4 designers have showcased their wears. Presently, Planet One Hall Maryland is been considered as the choice location for the event but this is subject to change if we get a better venue and negotiation.

AFTER PARTY
An after party to the show would be organized so that designers, models and celebrities would have the opportunity to dine and wine with each other. This after party is organized in such a way that celebrities would be able to dine and wine as well as have business negotiations with student designers and models.

OFFICIAL MAGAZINE

Arrangements is been made to have an official magazine to be published with regards to this show. The magazine would contain features such as interviews, photo shots, adverts amoung others. Pictures of the seminar and Auditioning would also be part of the features in the magazine. The magazine production would be contracted to a magazine production house and a team of media persons would be set up to take charge of articles, interviews and other features to be present in the magazine.

Want to be a partner to the show…….
Want to find out about sponsorship package……
Want to be interviewed, Place advert, and find enquiries about the Fashion show Magazine….
Want us to meet with your organization with regards the show…,
Want to be a media partner
Want to be a correspondent for us in your Campus……
Want any further enquiries about the show…,
Please contact our media manager through the link below:

OGUNYEMI DAMILARE
eventsemporium@yahoo.com