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Nairaland Forum / Science/Technology / Webmasters / Marketing Webhosting Services Locally (692 Views)
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Marketing Webhosting Services Locally by Emmacomng: 12:03pm On Feb 09, 2009 |
Here, let views be shared on how webhosting services can be sold locally, and see how new marketing ideas can be generated. Marketing is perhaps the most important skill an entrepreneur can possess. You can be a technical genius with the best services and support available, but if nobody knows about it then it’s all for naught. The internet is a difficult market to compete in if you aren’t armed with a good marketing plan. There are thousands of marketers competing for everyone’s business, and some people would say the market is saturated, but I don’t think that’s true. The key is setting yourself apart from the competition in some way, and capitalizing on those differences to market your services. There are many ways to find customers. There is no limit to the creative possibilities when it comes to marketing, however, later i tell you some tried and true methods you might wish to consider. |
Re: Marketing Webhosting Services Locally by Emmacomng: 9:38am On Feb 10, 2009 |
Niche marketing If you have a target market, an industry, a group, etc. it will be a lot easier to understand the needs of your customers and provide a viable service to meet those needs. One excellent strategy is to find a niche market for yourself (for example--web hosting for churches). That doesn't mean you should come up with a totally new niche. You can simply find a niche with growth potential or little competition. This often works best if you focus on one of your passions. Maybe you love the arts, so you could provide specialty hosting for aspiring artists and musicians. Perhaps you are an armed services veteran, and you can relate to other veterans in a way that most hosting companies couldn’t. The best places to advertise to most niche markets are in publications designed for and widely read by those markets. What magazines do you read? What e-zines do you receive? What websites do you visit pertaining to your hobby or interest? Hopefully you get the idea that it’s good to be unique, and to use that uniqueness to your advantage to set yourself apart from the crowd and appeal to a specific group or people.
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Re: Marketing Webhosting Services Locally by petercoker: 3:51pm On Feb 11, 2009 |
Your webhosting business may require that you purchase a reseller account for a start. A number of them would provide you with excellent marketing tips, some, even with manuals. Whatever you do though, stay away from Mcreal Networks. The guys are crooks. You will get absolutely no value for your money, and eventually they will find a way to cheat you. All the best |
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