Everyone wants to beat the search engines and rise to the top in relevant searches. This is the only way of doing a solid business online. Many of us crawl around in the dark when it comes to marketing our websites ourselves. And we're even more in the dark when we let webmasters do it for us.

There are a few crucial rules in rising to the top in searches and thereby, increasing hits and business to your website. The first is to have a relevant url name to what we are selling or marketing. For example, if you are selling dancing pole kits, your url should be a relevant dancingpolekitsonline.com. You can also kill two birds with one stone if you target your traffic to the location you want to do business. If you know your business is primarily in the United Kingdom, it wouldn't hurt to name your url, ukdancingpolekitsonline.com.

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