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Why Some Network Marketer Fail by nmarketer: 2:02pm On Feb 24, 2009 |
A few days back I sent you a special message. In the message I was discussing a skill many network marketers lack, but, without it, they'll never succeed. Worse still, they don't even know how important this skill is. They entertain the idea of "presenting to more prospects" as the solution to their problems. Well, if you keep presenting to more prospects and you're not seeing the results you want, obviously something is wrong. Ever hear the old saying that a fool is someone who does the same thing over and over and expects different results? This skill I mentioned earlier is communication - the ability to effectively present your offer. But, there's something else to communication. You're not just trying to "make things clear". That's only a part of effective communication. You're attempting to persuade someone to your perspective - a bit more difficult. Why is this more difficult? Let me explain: Your prospect, before you've even had a chance to talk to them, probably has been exposed to M.L.M. Chances are they've heard some negative comments about the industry. You know: pyramid scheme, won't work for me, I don't want to be a salesperson, and on and on. Thing is, if you allow those preconceived notions to go untouched, your prospect will never join your organization - period. Moving from one prospect to another, or, thinking that "it's a numbers game and you just need to get in front of more people", is a mistake. Getting in front of more people is the solution when you're able to convert prospects into distributors - but not when you can't get anyone to join your downline! All you're doing is speeding up your failure. So what's the solution? You must learn how to communicate effectively. This skill is critical to wealth building in network marketing. Effective communication builds answers to objections into the initial communication. You'll eliminate the prospect's objections before they express them to you. Effective communication virtually eliminates objections and gets people thinking "your way". Now, some people feel like this is manipulative. They feel everyone is entitled to their opinion and you have no right to "talk them out of it". They have a point. I agree everyone is entitled to their own opinion. Effective communication doesn't negate someone's freedom. And, I can appreciate how someone may believe you're being manipulative if you're answering objections before they come up. But I have a different perspective. I truly believe I'm helping someone with their life. I believe when I communicate effectively I have the best interest in mind for the person I'm communicating with. I never enter a conversation with the intent to "get the better end of the stick". In front of a prospect, I always feel confident because I know I'm helping them. I enter the conversation thinking I can improve their life. How? With a greater sense of achievement, an improved financial condition, and the feeling of fulfillment once they've reached their ideal position in life. Plus, I know M.L.M is not what all those rumors say it is. Therefore, I'm helping someone see the truth. Most importantly, I feel like I'm doing a disservice to humanity if I don't communicate effectively with my audience. What I mean is, if I feel what I do will truly help somebody I owe it to them to help them overcome any obstacle they have to joining my organization. I come from a military background, where I firmly believed what I did saved lives. I brought the same mentality to network marketing. You should too. You should know in your soul that you're helping someone. If someone was in a burning house and you went in to save them and they were scared to leave through all the flames, wouldn't you do everything in your power to overcome their fear and get them out? It's this mentality you must bring to your communication skills. You must learn how to effectively communicate so you can help people escape their quiet desperation. I reveal how here: http://www.firstclassmlmtools.com Check it out now. Help the prospects you interact with by effectively communicating how your organization will improve their lives. And take advantage of my money-saving offer that ends in a few days. http://www.firstclassmlmtools.com To your success, Respectfully, OLALEKAN OLAJIDE, The Home Biz Guy +2348038718853, +2347029635941 www.mlmgurus.com/yoursuccessintact www.multipleincreaseconcepts.com www.freedomrocks.com/infinityblessing www.leodanconcept.com www.ainetmix.com/therealdeal www.gnld.com E-mail: twenty1stcenturyformular@yahoo.com multilevelmarketer2010@yahoo.com |
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