Nairaland is one of the most sought after place for advertisers, but very few of them understand why users click or ignore their banners.

Banners are way more than a bunch of words slapped on a 318 X 106 canvas. They are your way of presenting a story or an idea to the client in a way that makes them want to read more.

I have listed a few ideas below about some current advertisers on Nairaland and hope you learn as much as we have from these businesses when preparing to advertise.

Source: http://www.slideshare.net/BuyAds_Nigeria/what-you-can-learn-from-businesses-that-advertise-on-nairaland