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Nairaland Forum / Science/Technology / Phones / Samsung Talks About Its Over The Horizon Brand Theme (608 Views)
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Samsung Talks About Its Over The Horizon Brand Theme by Avatar(m): 7:53am On Jul 04, 2015 |
Regular Samsung smartphone (and tablet) users are no doubt familiar with the Over the Horizon track that comes preloaded on all of the company’s devices (and is the default ringtone.) Over the years, Samsung has used this theme for its marketing campaigns, and even played it at launch events for some of its flagship smartphones. The Galaxy S5 had possibly the most memorable version of Over the Horizon, and with the Galaxy S6 and S6 edge, the Korean manufacturer had the theme recomposed to be more sleek while still keeping the classical orchestral elements of previous versions. Samsung Senior Designer Joong-sam Yun, the original composer of the song, explained, “The introduction of the brand song provides a friendly and well-balanced ambiance. The syncopation of the leap of the tune in the following notes conveys passion with a futuristic sound. The last note represents the ceaseless challenging spirit of the company.” A 40-piece orchestra was used for the theme, with the six-note piano melody at the beginning and end played by Jamie Christopherson, another well-known musician that has contributed to plenty of movies and video games. Personally, I’ve found Over the Horizon to be an amazing piece of work, especially for a track that comes preloaded on a smartphone, and Samsung’s blog post is an interesting look at how the “familiar uplifting melody” has evolved into its 2015 form. [url][/url] https://www.youtube.com/watch?v=CLrEbum5p7Q
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