AUGUST 2015 TRAINING
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Digital Marketing
Social Media Management Training Course

Summary

• Social media has grown to be one of the primary communication channels on the internet. It has also become an essential component for many businesses in their marketing strategies.
• This course will enable participants to harness the power of digital marketing as a core driver of the marketing strategy for their organisation or business.
• It will enable you to understand the foundation principles of digital marketing, and be able to distinguish between traditional and digital marketing. You will learn how digital marketing tactics can be applied in order to develop an effective overall marketing strategy.
• You will also know the importance of measurement as a way of managing and analysing your digital marketing campaigns

Course Outline
This course will guide you through 10 hours (over 2 days) of in-depth learning in the following areas:
• Traditional and Digital Marketing
• Introduction to social media ( Current and Future Trends)
o Facebook
o Twitter
o LinkedIn
o Instagram
o YouTube
o Blogging
• Creating a Social Media Strategy
• Implementing and maintaining a Social Media Strategy
• Creating and managing content
• Content marketing and sharing
• Influencers
• Communities and community management
• Crisis management
• Paid advertising in social media
• Creating a social business
• Tracking and Reporting Social Media activities


Target Audience
• Do you want to become a Social Media Expert?
• Do you want to get a job doing what you enjoy? (Every organisation is looking for a social media expert)
• Do you want to transform your business by boosting your online presence?
• Do you want to introduce social media marketing to the marketing strategy of the organisation you work for?
• Are you a marketing professional looking to sharpen your existing knowledge or develop new skills in social media marketing?



Objectives
Attendees of the course will learn
• How to set up the necessary organisational structures to confidently direct, manage and implement a social media marketing strategy that delivers measurable Return on Investment.
• How to Optimise social sharing through a variety of social media channels (Video, Google+, Facebook, Twitter, Blogs, LinkedIn, Instagram, etc.) in earned, owned and paid media
• How to inspire your company and customers to engage in regular dialogue using social channels, delivering tangible, measurable benefits
• Review how other companies have set up social KPIs and which ones are best suited to your business. Learn about how to track, analyse and benchmark your performance.
• Eventually qualify for roles in organisations working as Social media and Digital Marketing experts

Slots Available : 11th & 12th August, 2015
18th & 19th August, 2015
25th & 26th August, 2015

Time: 10:00 am to 4:00pm

Course Fee: N30, 000.00/Participant

Early Bird Discount: Payment made on or before Friday 7th of August, 2015 will be at a fee of N25, 000 Only.

Contact Details
For more information and to book a space on the course, please send an e- mail: ayoola.a@bisolutionsng.com to or Call 01-2930183

Venue: BI Solutions Limited, 24 Isaac John Street, Ikeja GRA, Lagos.

*****Training Materials, Certificate , Tea break and Lunch will be provided *****

Email: ayoola.a@bisolutionsng.com
Website: www.bisolutionsng.com
Contact Number: 01-2930183