It is interesting how fast fashion is being appreciated and interpreted in Africa in recent times.

Sometime in the past two decades, Nigerians in particular probably didn’t pay much heed to fashion as we do today. Now, women and even men pay attention to what they are wearing and what is more, we are even beginning to appreciate and patronize to a large extent our own local designers.

These local designers are springing up on a daily basis regardless of the many that are already in the market and irrespective of the many challenges they seem to be facing.

Most of them such as [url]Dozzy Couture www.dozzycouture.com[/url] push the boundaries of the everyday fabric combination by blending the usual fabrics with the sweet touch of our local fabrics (think Ankara, Da Viva and co.) to produce designs that generate nods of appreciation.



How Fashion Shows Help

Fashion shows in Africa and indeed Nigeria bring to light the many talented fashion designers and accessory designers that are rife in the nation.

Creativity is being celebrated more often on runways with the Fashion Designers Association of Nigeria (FADAN) flinging open its doors to welcome the many talented designers in the country and giving them a platform to showcase their art.

Nothing is more beautiful than witnessing talented and creative people passionately show the stuff they know they are great at. That is what we see these days as lots of shows organized or supported by FADAN and others spring up to encourage young and budding fashion designers in Nigeria.

Take for instance the Fayrouz L’Original Expression Show which took place just recently; in this show not just fashion designers, but models, photographers and make-up artists were given the opportunity to come together as a team and battle creatively to win a whooping N4million. What can be more motivating than investing your talent and time into an art you absolutely love while seeing a mouthwatering sum at the finish line?

Not just that, June and July 2015 saw the Runway FADAN 2015 fashion show, The Maiden Ankara Fashion fiesta, The Nigerian Television Fashion Show “Vogue Collection” and a host of other fashion shows showcase not just the creativity of young and established fashion designers, but also that of student fashion designers.



Many have realized the goldmine that is yet to be tapped from this lucrative market of fashion and are channeling the much needed energy and passion into it.

These passionate individuals are not denying the challenges they face but are taking the bulls by their thick horns to cause a serious paradigm change that will leave us with a more fashionable Nigeria.

It’s only a matter of time before fashion will become just as popular and trendy as music in Nigeria and indeed Africa.