By Chinwe Obinwanne



The world really takes fashion seriously, don’t you think?

I mean, every country in the world today pays more than 100% attention to fashion; not just as a popular style or practice dealing with clothing, accessories, footwear and all. Now, even the downright bizarre comes to play on the stage of fashion designing.

For a fashion designer to stand out, he has to think not just out of the box, but rip the box to shreds with his own mind-blowing idea. If fashion were as easy as doing just what every other person is doing, then what is the fun and fortune in it right?

Well, it seems some folks in India have spent sleepless nights thinking up just the right way to create the perfect fashion community. One that thinks, eats, breathe and speak fashion.

This folks under the company Myntra seek to up the ante by creating what can be called a fashion Facebook. Myntra is an online fashion site which aims at turning itself into a fashion network much like a social network but this time just for fashionistas and fashionistos or anyone who loves fashion. According to them, users can invite friends, form a group, chat, upload pictures and seek opinion of experts and friends before purchasing clothes or accessories.

In simple terms, they want to create the Facebook of fashion. They also predict a ten-fold growth of about $5 billion in income in a period of 4 years once this hits the ground and running.

The question is: how realizable is this? Will people leave existing social networks where they usually interact to move on to one where they interact just on Fashion as against varying subjects?

If this initiative works in India, will it work in somewhere like Nigeria?

Read More http://www.dozzycouture.com/the-facebook-of-fashion-soon-to-launch/