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Need Advice On Strategy For Launching A New Radio Station - Music/Radio - Nairaland

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Need Advice On Strategy For Launching A New Radio Station by MITNEXUS: 7:13pm On Mar 26, 2009
I want to launch a niche radio station covering Ikoyi, Victoria Island ,LEKKI, VGC, AJAH, etc What advice do you have for me as regards content, marketing strategy and other ways for it to compete favorable with top players in the industry.

ernest
Re: Need Advice On Strategy For Launching A New Radio Station by kay29000(m): 12:24am On Mar 27, 2009
Do something different. Your music has to be non stop, that is how top fm stole the market from inspiration fm, cos you know they came out at about the same time. You have to do a lot of interviews of artist, dont worry, it would not be hard, as they are also looking for free promo.
That's about what i can tell u, plus i wish u all the best, dont give up your dream.

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