Raise your hand if you've ever sent out a marketing email , only to realize after clicking 'send' that your email's main call-to-action contained a broken link. What a waste, right? And talk about embarrassment ... Now how many of you did I actually get to raise your hand?

Yes, silly mistakes happen -- more easily than you might think. After all, we may be savvy marketers, but we're still only human. So how can you prevent those silly mistakes from bleeding into your email campaigns? Enter the mighty test send! Most email service providers, including HubSpot's own email tool , allow you to send a test email for review before you send the real email out to your list of email contacts. So if you're not leveraging these test sends to proof your email messages before they go out, you're just asking for the scenario we highlighted above.

To avoid email marketing embarrassment -- and the poor results that accompany it -- print out this checklist, pin it to your cubicle, and consult it every time you're reviewing an email test send.

Continue reading>>> http://blog.hubspot.com/blog/tabid/6307/bid/32874/13-Things-to-Check-Before-Hitting-Send-on-Your-Next-Marketing-Email.aspx