The man behind one of the most popular ad-blocking apps has withdrawn his product from the app store, saying "achieving this much success doesn't feel good."

Marco Arment, the co-founder of Tumblr, released Peace, an ad-blocker that worked on iOS9, the latest iPhone operating system, shortly after Apple enabled mobile blocking apps on the new system.

The $2.99 app shot up to the top of the paid app chart overnight, along with ad-blockers Purify and Crystal.

Mr Arment, who also created Instapaper, said Peace brought "quiet, privacy, and ludicrous speed to iOS web browsing."

Data, battery life, time, and privacy were being taken from users without their consent, he said in the same blog post.

However many criticized ad-blockers for charging for something that simultaneously took money away from publishers who depended on adverts so that they could provide their readers with free content.

Today is national kick an indy web publisher in the groin day, spread the word, wrote Christopher Mims. .

However Mr Arment withdrew his app after just two days and offered those who had bought it a refund.

He wrote in a blog post: "Achieving this much success with Peace just doesn't feel good, which I didn't anticipate, but probably should have. Ad-blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don't deserve the hit.

"Peace required that all ads be treated the same — all-or-nothing enforcement for decisions that aren't black and white. If we're going to effect positive change overall, a more nuanced, complex approach is required than what I can bring in a simple iOS app."

He added: "Pulling Peace from the store after just two days is going to be an immensely unpopular move, and subject me to a torrent of unpleasantness. But that'll end soon enough, and that's better than how I'd feel if I kept going."

Peace had partnered with browser add-on "Ghostery" which blocks adverts and trackers on desktops. This will continue to operate.

An Apple spokeswoman said that Apple enabled ad-blocking in the new version of its mobile software to give customers the option to block content "for an improved mobile browsing experience."

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