Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / NewStats: 3,193,495 members, 7,951,073 topics. Date: Tuesday, 17 September 2024 at 09:49 AM |
Nairaland Forum / Nairaland / General / Politics / South African Companies Can’t Seem To Crack Nigeria’s Tough Consumer Market (1288 Views)
Police Vow To Crack Down On Troublesome Politicians Ahead Of Ekiti Governorship / Why We Can’t Relocate From Lagos To Akwa Ibom – Exxonmobil / Would Chasing South African Companies Away From Nigeria,help Us Or Harm Us? (2) (3) (4)
South African Companies Can’t Seem To Crack Nigeria’s Tough Consumer Market by jmoore(m): 12:27pm On Sep 28, 2015 |
|
Re: South African Companies Can’t Seem To Crack Nigeria’s Tough Consumer Market by Unsad(m): 12:29pm On Sep 28, 2015 |
Cuz we dope |
Re: South African Companies Can’t Seem To Crack Nigeria’s Tough Consumer Market by victor2fresh(m): 12:37pm On Sep 28, 2015 |
Unsad:Did u read the post at all?? |
Re: South African Companies Can’t Seem To Crack Nigeria’s Tough Consumer Market by laudate: 12:57pm On Sep 28, 2015 |
Woolworths and Truworths made many mistakes when they chose to set up in Nigeria. They sited their stores in the high-end section of town like Victoria Island in Lagos, and other places where the price per square meter causes the rent to run into tens of millions! How did they expect to break even?? There are a lot of garment retailers and fashion shops in Nigeria, whose model they should have understudied before coming to set up in Nigeria. Instead, they chose to impose a South African model of marketing or merchandising, in Nigeria. How sad! This is what happens when you conduct zero due diligence on the shopping habits and consumer behaviour of Nigerians, and you just throw your wares in the market, without finding out how others have been doing it. Apart from that their prices, were on the rather high side. They should have talked to people like Debbie Ogunjobi of Every Woman Stores who owns a chain of clothing outlets in different parts of Nigeria, with a company in Turkey manufacturing to meet her clients' needs, on how she was able to conquer the Nigerian market. |
Re: South African Companies Can’t Seem To Crack Nigeria’s Tough Consumer Market by mikolo80: 4:11pm On Sep 28, 2015 |
when dangote sells something you should know that its a dog 1 Like 1 Share |
Re: South African Companies Can’t Seem To Crack Nigeria’s Tough Consumer Market by BlackBaron: 4:25pm On Sep 28, 2015 |
The truth is some sectors such as online shopping are not as robust as they should especially supply chains! Lack of infrastructure (roads,tracking system, etc) is a MAJOR problem!! Buying habits too as most still prefer 'traditional markets' but 'supply chains' again |
Re: South African Companies Can’t Seem To Crack Nigeria’s Tough Consumer Market by mandarin: 5:02pm On Sep 28, 2015 |
Any organization that want to succeed in the Nigerian consumer markets need to engage Nigerians at the top level. The reason why Nigerians seem to succeed in other economies is that their starting points have always been the fundamentals full of grievious challenges. Consumer tastes, locations and market segments need indepth market research and not just setting up SBUs to impress you are in a new market! Identifying existing gaps in the economy is fine for business and its of utmost necessity in Nigeria. MTN came into a virgin mobile market and consumers had no choice or may be limited choice in engaging the services of telecomm companies. Shoprite came to fill the gap needed by the rising middle class in shopping experience, what objectives did these companies have and who are they reaching out to? One of the ways to breakthrough in the Nigerian market is to allow Nigerians run things for you, you come as an elite, yo pack your things back as the money in Nigeria are not where you put your mind. Ask Konga, he said most of his orders come from unusual places with Agege LGA leading! I WILL ADVISE THEM TO COME BACK, face the situiation, get Nigerians to do stuffs for them and when the economy improves they would have enshrined themselves on our minds. Welcome to Nigeria. 1 Like |
Re: South African Companies Can’t Seem To Crack Nigeria’s Tough Consumer Market by laudate: 11:47am On Sep 29, 2015 |
BlackBaron: I agree totally! Our supply chain systems need heavy dose of improvement! Our logistics/transportation system is highly unstable, grossly inefficient and extremely expensive! Take our rail system for instance. In other countries, it is a fast & efficient way of moving large volumes of cargo and customers at an affordable rate. The one we have here, is anything but fast. Is it efficient? Mba! Affordable? Maybe. But when you look at the delay in terms of delivery time, and the lack of adherence to a proper schedule, you are better of entrusting your cargo to haulage companies on our rickety roads, and taking your destiny into your hands. For the past few weeks, I have been searching for a ferry service that can make regular scheduled trips between Lagos and Ogun state, with a further trip to Edo/Delta State, in order to reduce travel time on the road. It is like searching for a needle in a haystack. Bros, let me stop here. I don't want to develop headache, biko! |
(1) (Reply)
Alison-madueke: Names Of Arrested Accomplices Revealed / Ace Broadcaster, Mike Enahoro Is Dead / Outstanding Female Doctor Dies Through Domestic Violence
(Go Up)
Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health religion celebs tv-movies music-radio literature webmasters programming techmarket Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 24 |